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Do green innovations make a difference for the better? A consumer-based perspective

Seegebarth, Barbara; Backhaus, Christof; Tjandra, Nathalia

Authors

Barbara Seegebarth



Citation

Seegebarth, B., Backhaus, C., & Tjandra, N. (2024, April). Do green innovations make a difference for the better? A consumer-based perspective. Presented at 17th Global Brand Conference, Edinburgh, UK

Presentation Conference Type Conference Abstract
Conference Name 17th Global Brand Conference
Start Date Apr 22, 2024
End Date Apr 24, 2024
Acceptance Date Dec 18, 2023
Deposit Date May 1, 2024
Peer Reviewed Peer Reviewed
Public URL http://researchrepository.napier.ac.uk/Output/3632169
External URL https://www.napier.ac.uk/about-us/our-schools/the-business-school/global-brand-conference
This output contributes to the following UN Sustainable Development Goals:

SDG 12 - Responsible Consumption and Production

Ensure sustainable consumption and production patterns



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