Barbara Seegebarth
Do green innovations make a difference for the better? A consumer-based perspective
Seegebarth, Barbara; Backhaus, Christof; Tjandra, Nathalia
Authors
Prof Christof Backhaus C.Backhaus@napier.ac.uk
Visiting Professor
Prof Nathalia Tjandra N.Tjandra@napier.ac.uk
Professor
Citation
Seegebarth, B., Backhaus, C., & Tjandra, N. (2024, April). Do green innovations make a difference for the better? A consumer-based perspective. Presented at 17th Global Brand Conference, Edinburgh
Presentation Conference Type | Conference Abstract |
---|---|
Conference Name | 17th Global Brand Conference |
Start Date | Apr 22, 2024 |
End Date | Apr 24, 2024 |
Acceptance Date | Dec 18, 2023 |
Deposit Date | May 1, 2024 |
Peer Reviewed | Peer Reviewed |
Ensure sustainable consumption and production patterns
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