Dr Nathalia Tjandra N.Tjandra@napier.ac.uk
Associate Professor
A Brand with a Conscience: Conceptualization and Empirical Validation of a Consumer-based Measurement Approach
Tjandra, Nathalia
Authors
Citation
Tjandra, N. (2022, March). A Brand with a Conscience: Conceptualization and Empirical Validation of a Consumer-based Measurement Approach. Paper presented at Brand Camp 5, Obergurgl
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Brand Camp 5 |
| Start Date | Mar 31, 2022 |
| End Date | Apr 2, 2022 |
| Deposit Date | Aug 16, 2023 |
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