Dr Nathalia Tjandra N.Tjandra@napier.ac.uk
Associate Professor
Can a brand be conscientious? A study of consumer perceptions
Tjandra, Nathalia; Feri, Alessandro; Ind, Nicholas; Seegebarth, Barbara; Backhaus, Christof; Iglesias, Oriol; Woisetschläger, David
Authors
Dr Alessandro Feri A.Feri@napier.ac.uk
Associate
Nicholas Ind
Barbara Seegebarth
Prof Christof Backhaus C.Backhaus@napier.ac.uk
Visiting Professor
Oriol Iglesias
David Woisetschläger
| Presentation Conference Type | Presentation / Talk |
|---|---|
| Conference Name | 17th Global Brand Conference |
| Start Date | Apr 22, 2024 |
| End Date | Apr 24, 2024 |
| Acceptance Date | Dec 18, 2023 |
| Deposit Date | May 1, 2024 |
| Peer Reviewed | Peer Reviewed |
This output contributes to the following UN Sustainable Development Goals:
Ensure sustainable consumption and production patterns
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