Can a brand be conscientious? A study of consumer perceptions

Tjandra, Nathalia; Feri, Alessandro; Ind, Nicholas; Seegebarth, Barbara; Backhaus, Christof; Iglesias, Oriol; Woisetschläger, David

Can a brand be conscientious? A study of consumer perceptions

Tjandra, Nathalia; Feri, Alessandro; Ind, Nicholas; Seegebarth, Barbara; Backhaus, Christof; Iglesias, Oriol; Woisetschläger, David

Authors

Prof Nathalia Tjandra N.Tjandra@napier.ac.uk
Professor

Dr Alessandro Feri A.Feri@napier.ac.uk
Associate

Nicholas Ind

Barbara Seegebarth

Prof Christof Backhaus C.Backhaus@napier.ac.uk
Visiting Professor

Oriol Iglesias

David Woisetschläger

Citation

Tjandra, N., Feri, A., Ind, N., Seegebarth, B., Backhaus, C., Iglesias, O., & Woisetschläger, D. (2024, April). Can a brand be conscientious? A study of consumer perceptions. Presented at 17th Global Brand Conference, Edinburgh, UK

Presentation Conference Type	Presentation / Talk
Conference Name	17th Global Brand Conference
Start Date	Apr 22, 2024
End Date	Apr 24, 2024
Acceptance Date	Dec 18, 2023
Deposit Date	May 1, 2024
Peer Reviewed	Peer Reviewed
Public URL	http://researchrepository.napier.ac.uk/Output/3632226
External URL	https://www.napier.ac.uk/about-us/our-schools/the-business-school/global-brand-conference