Employability attributes: Meeting deadlines, time management
Jun 26, 2024
Location
Craiglockhart Campus, Edinburgh Napier University
Description
This talk aimed to excavate marketing practitioner insights on whether meeting deadlines and time management are important graduate attributes that should be carefully considered in an employability-focused curriculum. The presentation sets out the debates on the value and role of assessment deadline extensions in university education and shares progress on a quantitative study that aims to inform assessment policy.
With the increasing societal and environmental challenges, stakeholders now demand a higher level of conduct and integrity from organizations and their brands (Salzer-Mörling and Strannegård 2007; Bhagwat et al., 2020; Hambrick and Wowak 2019; Sarkar and Kotler 2020). Merely acknowledging the world's problems is no longer enough; brands are now expected to actively contribute to addressing these issues and improving the quality of life while addressing environmental concerns (Ramaswamy & Ozcan, 2016). The idea of conscientious brands is gaining more interest as it suggests that brands can have moral agency and choose to act in ways that make a positive contribution to the world brands (Abratt & Kleyn, 2023; Beitelspacher & Getchell, 2023; Iglesias et al., 2023; Iglesias & Ind, 2020; Keränen et al., 2012). Conscientious brands embed conscience into their actions and have a broader focus on creating value, considering all stakeholders' perspectives to deliver transformative change (Ind & Iglesias, 2022). This approach integrates concepts such as sustainability, diversity, inclusion, and equality as deliberate acts.
To address the increasing interests in the arena of conscientious brands and contribute to the existing discussions on conscientious brands, the theme of the 17th Global Brand Conference is:
Conscientious Brands: Making Sustainability and Responsibility Work
