Artificial Intelligence has fuelled tech stock prices as investors become aware of the massive disruption underway to the digital economy. There's also much concern among marketers that the success of ChatGPT is the start of a massive overhaul to the way marketing is practised - and that many job roles will change dramatically or disappear. Joining Edinburgh Napier Marketing Network hosts Jackie Cameron and Kat Rezai to discuss marketing in an AI world are: market research experts Jack Wilson and Keith Crane of global market research firm 2CV; Ewan Anderson, Vice-Chair of Communications for the Chartered Institute of Marketing Scotland and a marketing specialist for headhunting firm Eden Scott; and, David Roberts, head of business at award-winning UK-based Multiply Agency,
