Dr Mavis Gutu
| Biography | Mavis Gutu is a Lecturer in the Business School. Her PhD "Foreign Direct Investment and Determinants: A Case of Zimbabwe" examined factors that impact FDI attraction into the host country. Mavis also holds an MSc in International Business from Edinburgh Napier University. She is a Fellow of the Higher Education Academy. |
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| Research Interests | Foreign Direct Investment International Business Entry Modes Emerging Markets Global Marketing International Marketing |
| Teaching and Learning | Fellow Higher Education Academy Undergraduate Teaching Experience: International Marketing, Emerging Markets, Dynamics of Branding, Brand Management, Strategy, Marketing Research and Communications, Postgraduate Teaching Experience: Global Marketing, Building and Marketing High Performing Organisations, Principles and Practice of Marketing, Strategic Brand Management; Marketing within the Global Economy; Global Economic Environment and Marketing; Research Methods Supervision: Undergraduate Postgraduate: MSc/MBA |