Dr Mavis Gutu

Mavis Gutu

Lecturer

Biography	Mavis Gutu is a Lecturer in the Business School. Her PhD "Foreign Direct Investment and Determinants: A Case of Zimbabwe" examined factors that impact FDI attraction into the host country. Mavis also holds an MSc in International Business from Edinburgh Napier University. She is a Fellow of the Higher Education Academy.
Research Interests	Foreign Direct Investment International Business Entry Modes Emerging Markets Global Marketing International Marketing
Teaching and Learning	Fellow Higher Education Academy Undergraduate Teaching Experience: International Marketing, Emerging Markets, Dynamics of Branding, Brand Management, Strategy, Marketing Research and Communications, Postgraduate Teaching Experience: Global Marketing, Building and Marketing High Performing Organisations, Principles and Practice of Marketing, Strategic Brand Management; Marketing within the Global Economy; Global Economic Environment and Marketing; Research Methods Supervision: Undergraduate Postgraduate: MSc/MBA