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Dr Mavis Gutu

Biography Mavis Gutu is a Lecturer in the Business School. Her PhD "Foreign Direct Investment and Determinants: A Case of Zimbabwe" examined factors that impact FDI attraction into the host country. Mavis also holds an MSc in International Business from Edinburgh Napier University. She is a Fellow of the Higher Education Academy.
Research Interests Foreign Direct Investment
International Business
Entry Modes
Emerging Markets
Global Marketing
International Marketing
Teaching and Learning Fellow Higher Education Academy

Undergraduate Teaching Experience:
International Marketing, Emerging Markets, Dynamics of Branding, Brand Management, Strategy, Marketing Research and Communications,

Postgraduate Teaching Experience:
Global Marketing, Building and Marketing High Performing Organisations, Principles and Practice of Marketing, Strategic Brand Management; Marketing within the Global Economy; Global Economic Environment and Marketing; Research Methods

Postgraduate: MSc/MBA