Dr Nathalia Tjandra

Biography	I am a Professor in Marketing and Head of International at Edinburgh Napier University Business School. I am responsible for developing and implementing the Internationalisation Strategy in the Business School, which covers on-campus, transnational education (TNE) and Global Online provisions. I work closely with internal and external stakeholders to implement the University’s internationalisation strategy and achieve its strategic objectives. I am responsible for ensuring the sustainability and viability of our TNE programmes and developing collaborative partnerships for international recruitment, mobility, and research. I am a member of the Marketing subject group leadership team. The subject comprises over 20 Marketing academics who are responsible for teaching, research, and commercial activities. I am leading and involved in the development of the Marketing curriculum in the Business School for the UK, overseas and online deliveries. I am the Chair of the Marketing Professional Advisory Group, a collaborative platform that facilitates international marketing leaders to provide inputs on our marketing curriculum, research, and knowledge transfer. I am very passionate about teaching and learning in higher education. I am a Senior Fellow of the Higher Education Academy (SFHEA). I successfully led the Chartered Institute of Marketing (CIM) accreditation exercise for all marketing programmes in the UK, overseas and online. I am a board member of the Marketing Society Scotland. I am also a founding member and mentor of the Student Marketing Society Scotland. I teach Brand Management at the undergraduate and postgraduate levels in the UK and overseas. I supervise undergraduate, postgraduate and doctoral students. I am an active researcher and an advocate of research that creates impacts on society. I have been publishing in international peer-reviewed journals and presenting at international conferences. My areas of expertise are branding, international marketing, B2B marketing and sustainability. I have successfully secured international research grants, gained research awards, and delivered consultancy and research projects in the UK, Europe and Asia. I regularly deliver international seminars to academic and practitioner audiences in the areas of branding and internationalisation of higher education. I am the Chair of the 17th Global Brand Conference 2024 with the theme, Conscientious Brands: Making Sustainability and Responsibility Work. I am an invited member of the Medinge Group, an international brand think tank which promotes conscientious brands and leadership.
Research Interests	Branding Business-to-Business Marketing Marketing Ethics Tobacco Control Co-creation

Biography

I am a Professor in Marketing and Head of International at Edinburgh Napier University Business School. I am responsible for developing and implementing the Internationalisation Strategy in the Business School, which covers on-campus, transnational education (TNE) and Global Online provisions. I work closely with internal and external stakeholders to implement the University’s internationalisation strategy and achieve its strategic objectives. I am responsible for ensuring the sustainability and viability of our TNE programmes and developing collaborative partnerships for international recruitment, mobility, and research.

I am a member of the Marketing subject group leadership team. The subject comprises over 20 Marketing academics who are responsible for teaching, research, and commercial activities. I am leading and involved in the development of the Marketing curriculum in the Business School for the UK, overseas and online deliveries. I am the Chair of the Marketing Professional Advisory Group, a collaborative platform that facilitates international marketing leaders to provide inputs on our marketing curriculum, research, and knowledge transfer.

I am very passionate about teaching and learning in higher education. I am a Senior Fellow of the Higher Education Academy (SFHEA). I successfully led the Chartered Institute of Marketing (CIM) accreditation exercise for all marketing programmes in the UK, overseas and online. I am a board member of the Marketing Society Scotland. I am also a founding member and mentor of the Student Marketing Society Scotland. I teach Brand Management at the undergraduate and postgraduate levels in the UK and overseas. I supervise undergraduate, postgraduate and doctoral students.

I am an active researcher and an advocate of research that creates impacts on society. I have been publishing in international peer-reviewed journals and presenting at international conferences. My areas of expertise are branding, international marketing, B2B marketing and sustainability. I have successfully secured international research grants, gained research awards, and delivered consultancy and research projects in the UK, Europe and Asia. I regularly deliver international seminars to academic and practitioner audiences in the areas of branding and internationalisation of higher education. I am the Chair of the 17th Global Brand Conference 2024 with the theme, Conscientious Brands: Making Sustainability and Responsibility Work. I am an invited member of the Medinge Group, an international brand think tank which promotes conscientious brands and leadership.

Research Interests

Branding
Business-to-Business Marketing
Marketing Ethics
Tobacco Control
Co-creation