Mrs Hamideh Shahidi
| Biography | Hamideh S Shahidi is a PhD candidate in the Marketing department at Edinburgh Napier University. Her research is about evaluating a destination image of a tourist destination and its impact on revisit intention. Her methodological approach is qualitative, and she has a strong passion for the fields of consumer behavior and integrated marketing communication. Through her studies and work experience as a market researcher in Iran, Hamideh has gained a deep understanding of complexities of consumer behavior and the importance of effective communication in marketing strategies. |
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| Teaching and Learning | Principal of Marketing International Marketing |