Projects (3)

Great Expectations! The Reality of Police Officers' Psychological Contracts Feb 1, 2023 - Dec 31, 2025
The project will explore the 'psychological contract' of police officers. It would incorporate a mixed methods approach - initial online survey to new recruits at the Police College about their pre-work expectations an d motivations, together with a... Read More about Great Expectations! The Reality of Police Officers' Psychological Contracts.

Co-designing a Wellbeing Programme for Young Women to Raise Literacy of Social Media Marketing Oct 1, 2024 - Sep 30, 2025
Our team at Edinburgh Napier aim to work in collaboration with the social charity Young Women’s Movement, local schools, and young girls themselves to develop a workshop blueprint that provides education and awareness of social media marketing and th... Read More about Co-designing a Wellbeing Programme for Young Women to Raise Literacy of Social Media Marketing.

The role of gender in virtual influencer prosocial marketing Aug 1, 2023 - Nov 1, 2024
Shared demographic characteristics between influencers and followers such as gender can lead to favourable outcomes (Leung et al., 2022). Indeed, research suggests women perceive themselves to be more similar to a female influencer and is shown to po... Read More about The role of gender in virtual influencer prosocial marketing.