Skip to main content

Research Repository

Advanced Search
Biography Jamie is a Lecturer in Marketing at Edinburgh Napier University. He is the Research Lead for the Marketing Group, a committee member for The Business School's Research Degrees Committee and Research Integrity Committee. Jamie completed his PhD at Heriot-Watt University. Jamie's research focuses on research methods; consumer wellbeing; and consumer behaviour with innovative technology.

His ongoing projects are studying esports and the well-being of people in virtual environments. He has published in a number of internationally recognised journals such as Tourism Management, Annals of Tourism Research, European Sport Management Quarterly, and International Journal of Hospitality Management. Further, he has successfully led on a number of funded projects from funders such as The Marketing Trust on the innovative topic of virtual influencers.

Jamie is Programme Leader for Marketing with Digital Media and lectures on areas of social media marketing, marketing management in practice, and teaches research methods at undergraduate and postgraduate levels. He is an experienced Research Degree supervisor who is open to applicants.
Research Interests • Esport Marketing
• Well-being of People Online
• Gambling Marketing
• Tourism Marketing
• Research Philosophy
• Qualitative Research Methods
Teaching and Learning Module Leader: Social Media Marketing; Honours Dissertation (Hong Kong).

Dissertation Supervisor: UG, PG, MSc, MBA, PhD.
PhD Supervision Availability No