Reflections of a PhD mentor: Thesis Mentor Pilot Scheme 2024
Sep 5, 2024
Description
In this presentation, Dr Cameron shares the experience of a mentor on the 12-week pilot at Edinburgh Napier University that aims to improve the student experience and outcomes of PhD students at the writing-up stage. She shares details about the mentoring training workshop, challenges and rewards of serving as a mentor to a PhD student at another school with stakeholders from other UK universities who are exploring similar projects. The Edinburgh Napier University PhD mentor programme was run in collaboration with the University of Glasgow. This presentation was part of a workshop run by Dr Vani Naik of Edinburgh Napier University and Dr Elaine Gourlay of the University of Glasgow, entitled: Honey, We Shrunk a Thesis Mentoring Programme! - Vitae 2024
Employability attributes: Meeting deadlines, time management
Jun 26, 2024
Description
This talk aimed to excavate marketing practitioner insights on whether meeting deadlines and time management are important graduate attributes that should be carefully considered in an employability-focused curriculum. The presentation sets out the debates on the value and role of assessment deadline extensions in university education and shares progress on a quantitative study that aims to inform assessment policy.
Pedagogical paradox or tension? What our research on assessment deadlines is telling us about constructive alignment
Jun 18, 2024
Description
We present the theoretical twists and turns of our research on deadline extensions at The Business School. We share preliminary findings of our quantitative data analysis on high-stakes assessments. We discuss whether leniency helps or hinders efforts to enhance inclusivity.
With the increasing societal and environmental challenges, stakeholders now demand a higher level of conduct and integrity from organizations and their brands (Salzer-Mörling and Strannegård 2007; Bhagwat et al., 2020; Hambrick and Wowak 2019; Sarkar and Kotler 2020). Merely acknowledging the world's problems is no longer enough; brands are now expected to actively contribute to addressing these issues and improving the quality of life while addressing environmental concerns (Ramaswamy & Ozcan, 2016). The idea of conscientious brands is gaining more interest as it suggests that brands can have moral agency and choose to act in ways that make a positive contribution to the world brands (Abratt & Kleyn, 2023; Beitelspacher & Getchell, 2023; Iglesias et al., 2023; Iglesias & Ind, 2020; Keränen et al., 2012). Conscientious brands embed conscience into their actions and have a broader focus on creating value, considering all stakeholders' perspectives to deliver transformative change (Ind & Iglesias, 2022). This approach integrates concepts such as sustainability, diversity, inclusion, and equality as deliberate acts.
To address the increasing interests in the arena of conscientious brands and contribute to the existing discussions on conscientious brands, the theme of the 17th Global Brand Conference is:
Conscientious Brands: Making Sustainability and Responsibility Work
