Skip to main content

Research Repository

Advanced Search

Dr Jackie Cameron's Recognition (8)

Applying the Right UX based on Users' Needs and Future Trends of UX
2024 - 2024

Description This lecture by Dr Jackie Cameron, an experienced digital marketing lecturer at Edinburgh Napier University, provides a comprehensive overview of user experience (UX) principles and their application in digital marketing contexts. Covering key definitions, industry practices, and current research, Dr Cameron explores the subjective and dynamic nature of UX, emphasising its impact on user satisfaction and brand loyalty. Through practical examples and exploring the evolution of trends, the guest lecture highlights strategies for aligning UX design with evolving user expectations, encouraging participants to incorporate a user-centred approach in their digital strategies.

* Dr Jackie Cameron was invited to speak at the 6th BINUS Business School International Lecture Week, October 18-23, 2024. Theme: "AI Integration in Business and Education: Practices, Research, and the Way Forward. A Collaboration of Academic Research & Industry Practice. The lecture was delivered on campus in Jakarta and online to students at other campuses in Indonesia.

Keywords: User experience (UX), digital marketing, user-centred design, UX trends, brand loyalty, user satisfaction, digital strategy, design alignment, AI, digital business
Affiliated Organisations Bina Nusantara University
Research Areas Data linkage
Information society
Interaction design
Internet of Things
Research Themes AI and Technologies
Culture and Communities
Org Units Business School

Managing E-commerce in Business

Future-Proofing Business: Aligning Sustainability Goals with Workforce and Digital Transformation
2025 - 2025

Recognition Type Advisory panels and expert committees or witness
Description This Binus Business School Research Roundtable convenes leading academics and industry experts from around the globe to discuss strategic alignment of digital transformation, sustainability imperatives, and workforce preparedness—particularly in light of emerging technologies and Gen Z’s workplace expectations.
Affiliated Organisations Bina Nusantara University
Research Areas Automation
Education
Employability
Management
Marketing
Research Themes AI and Technologies
Culture and Communities
Research Centres/Groups Centre for Business Innovations and Sustainable Solutions
Centre for Higher Education Research
Org Units Business School

Paper reviewer, fund-raising, chairing session
2023 - 2024

Recognition Type Conference Organising Activity
Description Organising committee member for the 17th Global Brand Conference, organised by the Edinburgh Napier University Marketing Subject Group.
Research Centres/Groups Centre for Higher Education Research
Org Units Business School

External panel member: Validation of MA Digital Innovation and MA Digital Marketing (London Institute of Banking and Finance)
2024 - 2024

Recognition Type External Examining/Validations
Description External panel member: Validation panel for new degrees introduced by London Institute of Banking and Finance (LIBF) (wholly owned subsidiary of the IU Group Ltd).
Research Centres/Groups Centre for Higher Education Research
Org Units Business School

External Examiner: University of Salford (Robert Kennedy College global online MSc Marketing)
2024

Recognition Type External Examining/Validations
Description External Examiner for the University of Salford's global distance-learning MSc Marketing, which runs out of Switzerland. Also assist with UK modules where needed.
Affiliated Organisations University of Salford
Research Areas Marketing
Research Themes AI and Technologies
Culture and Communities
Org Units Business School