News (5)

Your best brand strategy idea is hiding in plain sight: Expert insights on marketing
Nov 15, 2021

Source	Spotify, Anchor, LinkedIn
Summary	Excellent insights on marketing strategy development behind some of the big UK, global advertising campaigns of our time.
People	Alessandro Feri Jackie Cameron
URL	https://open.spotify.com/episode/1u8VWk4MrBpg8EVxptVe51?si=daec65e5ae0a4fbd

Marketing strategy, paid marketing, CRM, copywriting: it's all in a day's work for Edinburgh marketing consultant Kirsty Kirkhope
Nov 8, 2021

Source	Spotify
Summary	Insights on developing digital marketing strategy and tactics, client-side and agency-side.
People	Alessandro Feri Jackie Cameron
URL	https://open.spotify.com/episode/4PGHNwQvFG5ZAIAoWllwDd?si=6010abee1db2482b

Marketing degrees, how they're changing; life back on campus: Catch up with Prof Christof Backhaus, Dr Nathalia Tjandra by Edinburgh Napier Marketing Network
Oct 8, 2021

Source	Spotify
Summary	Catch up on how life has changed on campus. Plus, insights on how marketing degrees are evolving, with details on the DBA (Doctor of Business Administration) - a compelling offering for marketing practitioners who want to develop their expertise to the highest level.
People	Jackie Cameron
URL	https://anchor.fm/enu-marketing/episodes/Marketing-degrees--how-theyre-changing-life-back-on-campus-Catch-up-with-Prof-Christof-Backhaus--Dr-Nathalia-Tjandra-e18g67a/a-a6lpl6nj

UK ad industry legend Neil Christie got a Shetland pony to moonwalk; shares top tips with Edinburgh Napier Marketing Network
Oct 5, 2021

Source	Edinburgh Napier Marketing Network
Summary	Ad industry legend Neil Christie shares how to build a profitable marketing business, including by being very silly, in this podcast for the Edinburgh Napier Marketing Network. He takes us behind the scenes of some high-impact, and controversial, advertising campaigns, with useful career tips for marketing students. The sound track is his; Christie is the voice of Emperor Penguin, which describes itself as London-based band that plays pop with very noisy guitars.
People	Jackie Cameron Kat Rezai Namaghi
URL	https://open.spotify.com/episode/66u8tGv3rj9Y7o32THl0Fe?si=O9qcdgC5QwKzcNeXw9gF0g&dl_branch=1

Edinburgh Napier Marketing Network alumni feature: Carina Schroeder, class of 2021, reflects on marketing studies, career - and pub golf
Oct 4, 2021

Source	Marketing Group
Summary	Edinburgh Napier Marketing Network, launched on LinkedIn. Inaugural podcast to build student-alumni marketing community.
People	Jackie Cameron
URL	https://anchor.fm/enu-marketing/episodes/Edinburgh-Napier-Marketing-Network-alumni-feature-Carina-Schroeder--class-of-2021--reflects-on-marketing-studies--career---and-pub-golf-e17qtjb/a-a6j1snd