Marketing in an AI world
Jul 13, 2023
Summary Artificial Intelligence has fuelled tech stock prices as investors become aware of the massive disruption underway to the digital economy. There's also much concern among marketers that the success of ChatGPT is the start of a massive overhaul to the way marketing is practised - and that many job roles will change dramatically or disappear. Joining Edinburgh Napier Marketing Network hosts Jackie Cameron and Kat Rezai to discuss marketing in an AI world are: market research experts Jack Wilson and Keith Crane of global market research firm 2CV; Ewan Anderson, Vice-Chair of Communications for the Chartered Institute of Marketing Scotland and a marketing specialist for headhunting firm Eden Scott; and, David Roberts, head of business at award-winning UK-based Multiply Agency, People Jackie Cameron
Kat Rezai NamaghiOrg Units Business School Research Areas Information society
MarketingThemes AI and Technologies URL https://open.spotify.com/episode/6k9ieox12gs60fE6Gzwhkw?si=W9fCly2KRW-swUL1D_UYdg This news contributes to the following UN Sustainable Development Goals
Dr Jackie Cameron's News (6)
Your best brand strategy idea is hiding in plain sight: Expert insights on marketing
Nov 15, 2021
Source Spotify, Anchor, LinkedIn Summary Excellent insights on marketing strategy development behind some of the big UK, global advertising campaigns of our time. People Jackie Cameron
Alessandro FeriOrg Units Business School Research Areas Marketing Themes AI and Technologies
Culture and CommunitiesURL https://open.spotify.com/episode/1u8VWk4MrBpg8EVxptVe51?si=daec65e5ae0a4fbd
Marketing strategy, paid marketing, CRM, copywriting: it's all in a day's work for Edinburgh marketing consultant Kirsty Kirkhope
Nov 8, 2021
Source Spotify Summary Insights on developing digital marketing strategy and tactics, client-side and agency-side. People Jackie Cameron
Alessandro FeriOrg Units Business School Research Areas Information society
Employment
MarketingThemes AI and Technologies
Culture and CommunitiesURL https://open.spotify.com/episode/4PGHNwQvFG5ZAIAoWllwDd?si=6010abee1db2482b
Marketing degrees, how they're changing; life back on campus: Catch up with Prof Christof Backhaus, Dr Nathalia Tjandra by Edinburgh Napier Marketing Network
Oct 8, 2021
Source Spotify Summary Catch up on how life has changed on campus. Plus, insights on how marketing degrees are evolving, with details on the DBA (Doctor of Business Administration) - a compelling offering for marketing practitioners who want to develop their expertise to the highest level. People Jackie Cameron URL https://anchor.fm/enu-marketing/episodes/Marketing-degrees--how-theyre-changing-life-back-on-campus-Catch-up-with-Prof-Christof-Backhaus--Dr-Nathalia-Tjandra-e18g67a/a-a6lpl6nj
UK ad industry legend Neil Christie got a Shetland pony to moonwalk; shares top tips with Edinburgh Napier Marketing Network
Oct 5, 2021
Source Edinburgh Napier Marketing Network Summary Ad industry legend Neil Christie shares how to build a profitable marketing business, including by being very silly, in this podcast for the Edinburgh Napier Marketing Network. He takes us behind the scenes of some high-impact, and controversial, advertising campaigns, with useful career tips for marketing students. The sound track is his; Christie is the voice of Emperor Penguin, which describes itself as London-based band that plays pop with very noisy guitars. People Kat Rezai Namaghi
Jackie CameronURL https://open.spotify.com/episode/66u8tGv3rj9Y7o32THl0Fe?si=O9qcdgC5QwKzcNeXw9gF0g&dl_branch=1
Edinburgh Napier Marketing Network alumni feature: Carina Schroeder, class of 2021, reflects on marketing studies, career - and pub golf
Oct 4, 2021
Source Marketing Group Summary Edinburgh Napier Marketing Network, launched on LinkedIn. Inaugural podcast to build student-alumni marketing community. People Jackie Cameron URL https://anchor.fm/enu-marketing/episodes/Edinburgh-Napier-Marketing-Network-alumni-feature-Carina-Schroeder--class-of-2021--reflects-on-marketing-studies--career---and-pub-golf-e17qtjb/a-a6j1snd