Artificial Intelligence has fuelled tech stock prices as investors become aware of the massive disruption underway to the digital economy. There's also much concern among marketers that the success of ChatGPT is the start of a massive overhaul to the way marketing is practised - and that many job roles will change dramatically or disappear. Joining Edinburgh Napier Marketing Network hosts Jackie Cameron and Kat Rezai to discuss marketing in an AI world are: market research experts Jack Wilson and Keith Crane of global market research firm 2CV; Ewan Anderson, Vice-Chair of Communications for the Chartered Institute of Marketing Scotland and a marketing specialist for headhunting firm Eden Scott; and, David Roberts, head of business at award-winning UK-based Multiply Agency,
Marketing degrees, how they're changing; life back on campus: Catch up with Prof Christof Backhaus, Dr Nathalia Tjandra by Edinburgh Napier Marketing Network
Oct 8, 2021
Source
Spotify
Summary
Catch up on how life has changed on campus. Plus, insights on how marketing degrees are evolving, with details on the DBA (Doctor of Business Administration) - a compelling offering for marketing practitioners who want to develop their expertise to the highest level.
UK ad industry legend Neil Christie got a Shetland pony to moonwalk; shares top tips with Edinburgh Napier Marketing Network
Oct 5, 2021
Source
Edinburgh Napier Marketing Network
Summary
Ad industry legend Neil Christie shares how to build a profitable marketing business, including by being very silly, in this podcast for the Edinburgh Napier Marketing Network. He takes us behind the scenes of some high-impact, and controversial, advertising campaigns, with useful career tips for marketing students. The sound track is his; Christie is the voice of Emperor Penguin, which describes itself as London-based band that plays pop with very noisy guitars.
