Consumer choice in the future: An illusion or the next marketing revolution?
(1995)
Presentation / Conference Contribution
Taylor, S., Smith, S., & Lyon, P. (1995, October). Consumer choice in the future: An illusion or the next marketing revolution?. Presented at XV International Home Economics and Consumer Studies Conference, Manchester, UK
Taylor, S., Smith, S. and Lyon, P. (1995) Consumer choice in the future: An illusion or the next marketing revolution? In Consumer issues – strategies, solutions and legislation: Proceedings of XV International Home Economics and Consumer Studies C...
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