Consumer choice in the future: An illusion or the next marketing revolution?

Taylor, Stephen; Smith, S.; Lyon, P.

Abstract

Taylor, S., Smith, S. and Lyon, P. (1995) Consumer choice in the future: An illusion or the next marketing revolution? In Consumer issues – strategies, solutions and legislation: Proceedings of XV International Home Economics and Consumer Studies Conference, Manchester Metropolitan University, pp 353–374.

• Presentation Conference Type: Conference Paper (Published)
• Conference Name: XV International Home Economics and Consumer Studies Conference
• Start Date: Oct 11, 1995
• End Date: Oct 13, 1995
• Publication Date: Oct 11, 1995
• Deposit Date: Nov 29, 2019
• Pages: 353-374
• Book Title: Consumer issues - strategies, solutions and legislation: Proceedings of XV International Home Economics and Consumer Studies Conference
• Public URL: http://researchrepository.napier.ac.uk/Output/1191458