Is Big Mac the big threat: a rejoinder to Silverstone and Wood

Lyon, Phil; Taylor, Stephen; Smith, Sheena

Abstract

Abstract not available.

Citation

Lyon, P., Taylor, S., & Smith, S. (1995). Is Big Mac the big threat: a rejoinder to Silverstone and Wood. International Journal of Hospitality Management, 14(2), 119-122. https://doi.org/10.1016/0278-4319%2895%2900033-9

• Journal Article Type: Article
• Acceptance Date: Jan 1, 1995
• Online Publication Date: Dec 16, 1999
• Publication Date: 1995-06
• Deposit Date: Nov 29, 2019
• Journal: International Journal of Hospitality Management
• Print ISSN: 0278-4319
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 14
• Issue: 2
• Pages: 119-122
• DOI: https://doi.org/10.1016/0278-4319%2895%2900033-9
• Keywords: Tourism, Leisure and Hospitality Management; Strategy and Management
• Public URL: http://researchrepository.napier.ac.uk/Output/826292