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All Outputs (31)

Can a brand be conscientious? A study of consumer perceptions (2023)
Presentation / Conference Contribution
Tjandra, N., Feri, A., Ind, N., Seegebarth, B., Backhaus, C., Iglesias, O., & Woisetschläger, D. (2024, April). Can a brand be conscientious? A study of consumer perceptions. Presented at 17th Global Brand Conference, Edinburgh

The Impact of an Ageing Workforce on Hong Kong’s Service Sector (2017)
Presentation / Conference Contribution
Egdell, V., Fuertes, V., Tjandra, N., & Chen, T. (2017, July). The Impact of an Ageing Workforce on Hong Kong’s Service Sector. Paper presented at British Society of Gerontology Annual Conference 2017, Swansea, UK

The aim of this research is to explore the impact of the ageing population on employers in the Hong Kong service sector.

The future of Indonesian tobacco children: The future of Indonesian tobacco children: Implications for tobacco control policy (2017)
Presentation / Conference Contribution
Tjandra, N. C., Aroean, L., & Prabandari, Y. S. (2017, May). The future of Indonesian tobacco children: The future of Indonesian tobacco children: Implications for tobacco control policy. Paper presented at 5th World Social Marketing Conference, Washington, D.C

This study aims to explore the Indonesian public perception towards the ethics of tobacco marketing activities, and their implications on young people. Six focus groups and thirty personal interviews were conducted in eight urban villages in Yogyakar... Read More about The future of Indonesian tobacco children: The future of Indonesian tobacco children: Implications for tobacco control policy.

Sex Sells: A comparative study of two-generational perspectives of the sexual stereotyping of women in advertising: Boomers v. Millennials (2015)
Presentation / Conference Contribution
Hogg, K., Rezai Namaghi, K., & Tjandra, N. C. (2015, November). Sex Sells: A comparative study of two-generational perspectives of the sexual stereotyping of women in advertising: Boomers v. Millennials. Paper presented at Popular Culture and World Politics (8) conference, London

Various studies on gender stereotyping in advertising and on inter-generational differences can be found the academic literature. Nevertheless, little studies can be found on how women from different generations perceive gender stereotypes in adverti... Read More about Sex Sells: A comparative study of two-generational perspectives of the sexual stereotyping of women in advertising: Boomers v. Millennials.

Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation. (2014)
Presentation / Conference Contribution
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014). Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation. In Proceedings of 47th Academy of Marketing Conference

The concept of co-creation is inspired by the recognition of the changing role of customers from passive participation into active players. This recognition has led to the idea of involving customers in the various stages of the value creation proces... Read More about Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation..

The application of the results of interconnectedness typology in a triadic relationship. (2014)
Presentation / Conference Contribution
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014). The application of the results of interconnectedness typology in a triadic relationship. In Agents of Change: ANZMAC 2014 Proceedings (1072)

This paper aims to explore the results of interconnectedness in a triadic relationship between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and customers. Smith & Laage-Hellman's (1992) typology of the results o... Read More about The application of the results of interconnectedness typology in a triadic relationship..

Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry. (2014)
Presentation / Conference Contribution
Tjandra, N. C., Ensor, J., Thomson, J. R., & Omar, M. (2014, December). Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry. Presented at Agents of change: ANZMAC 2014

This paper aims to explore the power and influence of intermediaries in an intermediated relationship between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and customers. IFAs have a very important role in the UK... Read More about Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry..

Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers. (2013)
Presentation / Conference Contribution
Omar, M., Tjandra, N. C., & Ensor, J. (2013). Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers.

The global ageing population is well reported within the media and academia (Szmigin & Carrigan, 2001). An ageing population will bring challenges with ramifications on society, impacting on social and health services through a reduction on mobility... Read More about Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers..

Branding Africa: the way forward. (2013)
Presentation / Conference Contribution
Ossei, C., Tjandra, N. C., Omar, M., & Ensor, J. (2013). Branding Africa: the way forward.

Purpose - The purpose of this paper is to investigate how Africa has been branded, and to propose strategies to re-brand Africa the as an attractive destination for both foreign and domestic investment.
Design/Methodology/Approach – A detailed revie... Read More about Branding Africa: the way forward..

Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands. (2013)
Presentation / Conference Contribution
Tjandra, N. C., Osei, C., Ensor, J., & Omar, M. (2013). Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands.

The purpose of this qualitative study is to explore whether and how country-of-origin information influences the perception of Generation Ys from twenty one countries towards international fashion brands. With approximately 1.38 billion Generation Ys... Read More about Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands..

Females online! Examination of female consumer behaviour in Bahrain online banking environment. (2013)
Presentation / Conference Contribution
Omar, M., Tjandra, N. C., & Abdurrahman, L. A. R. (2013, July). Females online! Examination of female consumer behaviour in Bahrain online banking environment. Paper presented at Marketing Relevance - Academy of Marketing Conference 2013

In 2011 it was reported that Bahrain was the country with the highest increase in absolute Information and Communication Technology (ICT) Development Index (IDI) (International Telecommunication Union, 2012). In 2011 the number of internet users in B... Read More about Females online! Examination of female consumer behaviour in Bahrain online banking environment..

"You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin. (2011)
Presentation / Conference Contribution
Tjandra, N. C., Omar, M., & Williams, J. (2011). "You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin.

This paper is part of a bigger qualitative study about the perception of country-of-origin from
consumers in different countries. The purpose of this paper is to identify and explore whether
country-of-origin information influences customers’ perce... Read More about "You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin..

Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer. (2011)
Presentation / Conference Contribution
Tjandra, N. C., Omar, M., & Ensor, J. (2011). Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer.

This paper identifies and explores whether the customers from advanced and emerging and
developing economies have different perceptions towards country-of-origin of international
branded clothes. It has been suggested that country-of-origin is comm... Read More about Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer..

What It Feels Like For A Girl: Teenage Girls' Lived Experiences On Social Media
Presentation / Conference Contribution
Rezai, K., Mercer-Jones, E., Thompson, J., Tjandra, N., Igarashi, R., & Naughton, P. (2023, July). What It Feels Like For A Girl: Teenage Girls' Lived Experiences On Social Media. Presented at 2023 Academy of Marketing Conference, Birmingham, UK

With concerns growing regarding the impact of social media on teenage girls, this paper explores teenage girls’ lived experiences of using social media. This research was co-created with an educational Community Interest Company (CIC) consisting of i... Read More about What It Feels Like For A Girl: Teenage Girls' Lived Experiences On Social Media.

The Marketing Agency Role in Delineating and Communicating Brand Purpose
Presentation / Conference Contribution
Feri, A., Ind, N., & Tjandra, N. C. (2023, July). The Marketing Agency Role in Delineating and Communicating Brand Purpose. Presented at 2023 AMS World Marketing Congress, Canterbury, UK

To create the solutions that can tackle such problems as climate change, biodiversity loss and inequality, firms need to care. A commitment to caring helps managers to listen to others and to have the courage to act in line with their brand purpose.... Read More about The Marketing Agency Role in Delineating and Communicating Brand Purpose.

Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion
Presentation / Conference Contribution
Tjandra, N., Cheung, M., Backhaus, C., & Lee, Z. (2024, April). Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion. Presented at 17th Global Brand Conference, Edinburgh

This study is based on Vredenburg et al. (2020)’s typology of brand activism to propose that authentic brand activism can be directly and indirectly explain for consumer’s responses through emotional brand attachment and brand passion. Moreover, empa... Read More about Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion.

Brand Purpose: A Marketing Agency Perspective
Presentation / Conference Contribution
Feri, A., Ind, N., & Tjandra, N. C. (2022, May). Brand Purpose: A Marketing Agency Perspective. Paper presented at European Marketing Academy Conference, Budapest