On the road to developing a strong brand: Developing the Independent Financial Advisers’ brand equity pyramid.

Tjandra, Nathalia Christiani; Ensor, John; Thomson, John R

Authors

Dr Nathalia Tjandra N.Tjandra@napier.ac.uk
Associate Professor

John Ensor

John R Thomson

Citation

Tjandra, N. C., Ensor, J., & Thomson, J. R. (2012). On the road to developing a strong brand: Developing the Independent Financial Advisers’ brand equity pyramid

Conference Name	8th Global Brand Conference: Brand, Corporate Identity and Reputation, and Sustainability
Start Date	Apr 3, 2013
End Date	Apr 5, 2013
Publication Date	2013
Deposit Date	May 25, 2015
Peer Reviewed	Peer Reviewed
Keywords	Brand marketing; Independent Financial Advisors;
Public URL	http://researchrepository.napier.ac.uk/id/eprint/8266