Prof Nathalia Tjandra N.Tjandra@napier.ac.uk
Professor
On the road to developing a strong brand: Developing the Independent Financial Advisers’ brand equity pyramid.
Tjandra, Nathalia Christiani; Ensor, John; Thomson, John R
Authors
John Ensor
John R Thomson
Citation
Tjandra, N. C., Ensor, J., & Thomson, J. R. (2012). On the road to developing a strong brand: Developing the Independent Financial Advisers’ brand equity pyramid
| Conference Name | 8th Global Brand Conference: Brand, Corporate Identity and Reputation, and Sustainability |
|---|---|
| Start Date | Apr 3, 2013 |
| End Date | Apr 5, 2013 |
| Publication Date | 2013 |
| Deposit Date | May 25, 2015 |
| Peer Reviewed | Peer Reviewed |
| Keywords | Brand marketing; Independent Financial Advisors; |
| Public URL | http://researchrepository.napier.ac.uk/id/eprint/8266 |
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