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On the road to developing a strong brand: Developing the Independent Financial Advisers’ brand equity pyramid.

Tjandra, Nathalia Christiani; Ensor, John; Thomson, John R

Authors

John Ensor

John R Thomson



Citation

Tjandra, N. C., Ensor, J., & Thomson, J. R. (2012). On the road to developing a strong brand: Developing the Independent Financial Advisers’ brand equity pyramid

Conference Name 8th Global Brand Conference: Brand, Corporate Identity and Reputation, and Sustainability
Start Date Apr 3, 2013
End Date Apr 5, 2013
Publication Date 2013
Deposit Date May 25, 2015
Peer Reviewed Peer Reviewed
Keywords Brand marketing; Independent Financial Advisors;
Public URL http://researchrepository.napier.ac.uk/id/eprint/8266

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