The future of Indonesian tobacco children: The future of Indonesian tobacco children: Implications for tobacco control policy

Tjandra, Nathalia C; Aroean, Lukman; Prabandari, Yayi Suryo

Abstract

This study aims to explore the Indonesian public perception towards the ethics of tobacco marketing activities, and their implications on young people. Six focus groups and thirty personal interviews were conducted in eight urban villages in Yogyakarta, Indonesia to gather data. The findings indicate that the majority of participants believe that tobacco marketing activities are directly and indirectly targeted at young people, and therefore considered to be unethical. Children and teenagers are perceived to be vulnerable groups who do not understand the persuasiveness of marketing methods and messages adopted by cigarette companies. The study is concluded by offering a number of tobacco control measures that prioritise the well-being of these vulnerable groups.

Citation

Tjandra, N. C., Aroean, L., & Prabandari, Y. S. (2017, May). The future of Indonesian tobacco children: The future of Indonesian tobacco children: Implications for tobacco control policy. Paper presented at 5th World Social Marketing Conference, Washington, D.C

• Presentation Conference Type: Conference Paper (unpublished)
• Conference Name: 5th World Social Marketing Conference
• Start Date: May 15, 2017
• End Date: May 18, 2017
• Deposit Date: Sep 13, 2019
• Publicly Available Date: Sep 13, 2019
• Keywords: Indonesia, tobacco
• Public URL: http://researchrepository.napier.ac.uk/Output/1202869