Can a brand be conscientious? A study of consumer perceptions
(2023)
Presentation / Conference Contribution
Tjandra, N., Feri, A., Ind, N., Seegebarth, B., Backhaus, C., Iglesias, O., & Woisetschläger, D. (2024, April). Can a brand be conscientious? A study of consumer perceptions. Presented at 17th Global Brand Conference, Edinburgh
All Outputs (38)
Do green innovations make a difference for the better? A consumer-based perspective (2023)
Presentation / Conference Contribution
Seegebarth, B., Backhaus, C., & Tjandra, N. (2024, April). Do green innovations make a difference for the better? A consumer-based perspective. Presented at 17th Global Brand Conference, Edinburgh
Navigating authenticity: A study on brand activism’s influence on consumer responses and role of emotional brand attachment and brand passion (2023)
Presentation / Conference Contribution
Tjandra, N., Cheung, M., Backhaus, C., & Lee, Z. (2024, April). Navigating authenticity: A study on brand activism’s influence on consumer responses and role of emotional brand attachment and brand passion. Presented at 17th Global Brand Conference, Edi
CIE Report: Bridging the gap (2023)
Report
Buchmann, A., Backhaus, C., Anderman, M., Plant O'Toole, E., Weaver, M., Neye, C., & Florida-James, G. (2023). CIE Report: Bridging the gap. Cycling Industries Europe
Planning Horizon in International Travel Decision-Making: The Role of Individual and Cultural Determinants (2022)
Journal Article
Backhaus, C., Heussler, T., & Croce, V. (2023). Planning Horizon in International Travel Decision-Making: The Role of Individual and Cultural Determinants. Journal of Travel Research, 62(2), 432-447. https://doi.org/10.1177/00472875211066112A solid understanding of when travel decisions are made in relation to travelers’ planning horizons is crucial for travel service providers. Despite its importance, there are very few empirical studies investigating the planning horizon and its antec... Read More about Planning Horizon in International Travel Decision-Making: The Role of Individual and Cultural Determinants.
Technological Diversification in Retail Agglomerations: Case Studies Alongside the Digital Marketing Mix (2020)
Book Chapter
Dicdarevic, A., Evanschitzky, H., & Backhaus, C. (2020). Technological Diversification in Retail Agglomerations: Case Studies Alongside the Digital Marketing Mix. In E. Pantano (Ed.), Retail Futures: The Good, the Bad and the Ugly of the Digital TransformThe degree to which technologies are spread across retailing, the so-called technological diversification, is mainly considered at the firm-or store level in the retailing and marketing literature. However, also physical clusters of business and serv... Read More about Technological Diversification in Retail Agglomerations: Case Studies Alongside the Digital Marketing Mix.
The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario‐based investigation in the context of nanotechnology (2019)
Journal Article
Seegebarth, B., Backhaus, C., & Woisetschläger, D. M. (2019). The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario‐based investigation in the context of nanotechnology. Psychology and Marketing, 36Although emotions may not play a major role as antecedents of consumers′ innovation acceptance, this study proposes that attitude formation works differently in the context of emerging technologies because of their high levels of uncertainty. To inve... Read More about The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario‐based investigation in the context of nanotechnology.
Erbringung kooperativer Dienstleistungen durch Netzwerke – Erfolgspotenziale und Herausforderungen am Beispiel eines telemedizinischen Netzwerks zur integrierten Schlaganfallversorgung (2019)
Book Chapter
Evanschitzky, H., Woisetschläger, D., Backhaus, C., & Miachaelis, M. (2019). Erbringung kooperativer Dienstleistungen durch Netzwerke – Erfolgspotenziale und Herausforderungen am Beispiel eines telemedizinischen Netzwerks zur integrierten SchlaganfallvStrategische Dienstleistungsnetzwerke sind nicht nur im Konsumbereich prädestiniert, Produkte und Dienstleistungen kunden- und gleichzeitig effizienzorientiert zu erstellen. Auch im Bereich der sogenannten „Transformative Services“ und hier insbesond... Read More about Erbringung kooperativer Dienstleistungen durch Netzwerke – Erfolgspotenziale und Herausforderungen am Beispiel eines telemedizinischen Netzwerks zur integrierten Schlaganfallversorgung.
The Impact of Language Competencies of International Business Performance: Small and Medium Enterprise Perspective (2019)
Presentation / Conference Contribution
Tibrewal, A., de Jong, A., Parkes, G., Haji, I., & Backhaus, C. (2019). The Impact of Language Competencies of International Business Performance: Small and Medium Enterprise Perspective. In 42nd Annual Conference of the Institute for Small Business andThe purpose of this research is to draw attention to the role of language competencies in international marketing and business performance. The project aims to quantify the impact of linguistic competency on international marketing and business manag... Read More about The Impact of Language Competencies of International Business Performance: Small and Medium Enterprise Perspective.
The Promise and Perils of Sensitive Consumer Data: A Relational Exchange Perspective (2018)
Presentation / Conference Contribution
Haji, I., Dose, D., & Backhaus, C. (2018, December). The Promise and Perils of Sensitive Consumer Data: A Relational Exchange Perspective. Paper presented at Thought Leaders’ Conference on Privacy in MarketingTo cope with growing market demands, retailers increasingly collect and utilize consumer data in order to provide personalized shopping experiences to their consumers and to increase marketing returns (e.g., Schumann et al., 2014). Personalizing reta... Read More about The Promise and Perils of Sensitive Consumer Data: A Relational Exchange Perspective.
The role of fan benefits in shaping responses to sponsorship activation (2018)
Journal Article
Dreisbach, J., Woisetschläger, D. M., Backhaus, C., & Cornwell, T. B. (2021). The role of fan benefits in shaping responses to sponsorship activation. Journal of Business Research, 124, 780-789. https://doi.org/10.1016/j.jbusres.2018.11.041As sponsorship in sports, arts and entertainment has grown, so have the myriad ways to activate partnerships. This study investigates the mechanisms through which sales-oriented activation campaigns affect consumer evaluations. Based on a benefit typ... Read More about The role of fan benefits in shaping responses to sponsorship activation.
Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions (2017)
Journal Article
Woisetschläger, D. M., Backhaus, C., & Cornwell, T. B. (2017). Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions. Journal of Marketing, 81(5), 121-141. https://doi.org/10.1509/jm.16.0082Sponsoring joins brands with sports, the arts, and events in mutually beneficial partnerships. In the context of sports, the authors examine how sponsorship deal characteristics affect consumer inferences, attitudes, and behavioral intentions toward... Read More about Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions.
The service dominant logic of understanding why consumers co create online experiences by disclosing the intimate public and private self-image (2017)
Presentation / Conference Contribution
Haji, I., & Backhaus, C. (2017, June). The service dominant logic of understanding why consumers co create online experiences by disclosing the intimate public and private self-image. Paper presented at 26th Annual Frontiers in Service Conference, New YorOnline value co-creation is not only about co-creating the content such as sharing status, sending invitations, sharing videos, and sharing photos, it is about the development of exchanging experiences to build and maintain online service dominant in... Read More about The service dominant logic of understanding why consumers co create online experiences by disclosing the intimate public and private self-image.
Acceptance of Smartphone-Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context (2017)
Journal Article
Hubert, M., Blut, M., Brock, C., Backhaus, C., & Eberhardt, T. (2017). Acceptance of Smartphone-Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context. Psychology and Marketing, 34(2), 175-Despite their generally increasing use, the adoption of mobile shopping applications often differs across purchase contexts. In order to advance our understanding of smartphone‐based mobile shopping acceptance, this study integrates and extends exist... Read More about Acceptance of Smartphone-Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context.
Understanding outcome-based contracts (2016)
Journal Article
Böhm, E., Backhaus, C., Eggert, A., & Cummins, T. (2016). Understanding outcome-based contracts. Journal of Strategic Contracting and Negotiation, 2(1-2), 128-149. https://doi.org/10.1177/2055563616669740Increasingly complex industrial services rely on outcome-based contracts (OBCs); however, there is a dearth of research in this area of growth. The present research examines the benefits, risks, and overall contract performance of OBCs when they are... Read More about Understanding outcome-based contracts.
Toward a better understanding of stakeholder participation in the service innovation process: More than one path to success (2016)
Journal Article
Ommen, N. O., Blut, M., Backhaus, C., & Woisetschläger, D. M. (2016). Toward a better understanding of stakeholder participation in the service innovation process: More than one path to success. Journal of Business Research, 69(7), 2409-2416. https://doiAcknowledging the positive effects of stakeholder participation in new service development projects, the present research examines factors contributing to well-designed stakeholder participation processes. Data come from 220 franchisees engaged in in... Read More about Toward a better understanding of stakeholder participation in the service innovation process: More than one path to success.
Securing business-to-business relationships: The impact of switching costs (2015)
Journal Article
Blut, M., Evanschitzky, H., Backhaus, C., Rudd, J., & Marck, M. (2016). Securing business-to-business relationships: The impact of switching costs. Industrial Marketing Management, 52(1), 82-90. https://doi.org/10.1016/j.indmarman.2015.05.010While the relationship marketing literature acknowledges the importance of switching costs for increasing customer retention, little is known about its relevance in industrial markets. In particular, it is unclear whether switching costs, and associa... Read More about Securing business-to-business relationships: The impact of switching costs.
Why frontline employees engage as idea collectors: An assessment of underlying motives and critical success factors (2015)
Journal Article
Woisetschläger, D. M., Hanning, D., & Backhaus, C. (2016). Why frontline employees engage as idea collectors: An assessment of underlying motives and critical success factors. Industrial Marketing Management, 52(1), 109-116. https://doi.org/10.1016/j.indThe importance of frontline employees for the success of organizations is recognized by researchers and practitioners alike. However, their importance for the innovativeness of companies resulting from their boundary spanning role is often underestim... Read More about Why frontline employees engage as idea collectors: An assessment of underlying motives and critical success factors.
Multi-Level Modeling (2015)
Other
Evanschitzky, A., & Backhaus, C. (2015). Multi-Level ModelingWhenever research is concerned with the analysis of relationships between lowerlevel units (e.g., individuals) and the higherlevel unit they belong to (e.g., group), a hierarchical – multilevel or nested – data structure occurs. In such cases, multi‐... Read More about Multi-Level Modeling.
The Franchise Dilemma: Entrepreneurial Characteristics, Relational Contracting, and Opportunism in Hybrid Governance (2015)
Journal Article
Evanschitzky, H., Caemmerer, B., & Backhaus, C. (2016). The Franchise Dilemma: Entrepreneurial Characteristics, Relational Contracting, and Opportunism in Hybrid Governance. Journal of Small Business Management, 54(1), 279-298. https://doi.org/10.1111/jsbUsing franchise data, we identify that entrepreneurial characteristics of franchisees partially impact on their opportunistic tendencies. Further, relational contracting increases franchisee opportunism by strengthening the opportunism‐enhancing impa... Read More about The Franchise Dilemma: Entrepreneurial Characteristics, Relational Contracting, and Opportunism in Hybrid Governance.