Why frontline employees engage as idea collectors: An assessment of underlying motives and critical success factors

Woisetschl�ger, David M.; Hanning, Debra; Backhaus, Christof

Abstract

The importance of frontline employees for the success of organizations is recognized by researchers and practitioners alike. However, their importance for the innovativeness of companies resulting from their boundary spanning role is often underestimated and has received little attention in prior research. The present paper contributes to the literature by empirically investigating idea fishing behaviors, and, in particular, the relationship between idea gathering and idea dissemination behaviors, of frontline employees from different industrial and business services firms. Furthermore, the impact of motivators such as job satisfaction and desire for upward mobility and the effects of other important conditions such as role stress and internal network on idea gathering and dissemination are assessed. Results of our study show that the proposed chain of idea gathering leading to idea dissemination and resulting in innovation holds. Furthermore, the various effects of role stress underline the importance of differentiating between different forms of role conflict and ambiguity. Based on these findings, implications for management and research are derived.

Citation

Woisetschläger, D. M., Hanning, D., & Backhaus, C. (2016). Why frontline employees engage as idea collectors: An assessment of underlying motives and critical success factors. Industrial Marketing Management, 52(1), 109-116. https://doi.org/10.1016/j.indmarman.2015.05.015

• Journal Article Type: Article
• Acceptance Date: Apr 8, 2015
• Online Publication Date: May 20, 2015
• Publication Date: 2016-01
• Deposit Date: Jun 11, 2020
• Publicly Available Date: Jun 12, 2020
• Journal: Industrial Marketing Management
• Print ISSN: 0019-8501
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 52
• Issue: 1
• Pages: 109-116
• DOI: https://doi.org/10.1016/j.indmarman.2015.05.015
• Keywords: Frontline employees, Innovation generation, Idea gathering, Idea dissemination
• Public URL: http://researchrepository.napier.ac.uk/Output/2667678