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Planning Horizon in International Travel Decision-Making: The Role of Individual and Cultural Determinants

Backhaus, Christof; Heussler, Tobias; Croce, Valeria

Authors

Tobias Heussler

Valeria Croce



Abstract

A solid understanding of when travel decisions are made in relation to travelers’ planning horizons is crucial for travel service providers. Despite its importance, there are very few empirical studies investigating the planning horizon and its antecedents in travel research literature. This study contributes to bridging this gap by conceptualizing a two-level model of antecedents of travelers’ planning horizons. In addition to individual traveler- and trip-related aspects, the model provides a cross-cultural perspective on international travelers’ planning horizons by including uncertainty avoidance, individualism, and long-term orientation as cultural-level antecedents. Drawing on a nested dataset of 4,074 international travelers from 17 countries worldwide, the results of a two-level hierarchical regression model show that, in addition to individual-level aspects, cultural antecedents play an important role in determining planning horizons. Based on the empirical results, the paper discusses implications for theory and travel service providers.

Journal Article Type Article
Acceptance Date Nov 17, 2021
Online Publication Date Jan 8, 2022
Publication Date 2023-02
Deposit Date Jan 11, 2022
Publicly Available Date Feb 17, 2023
Journal Journal of Travel Research
Print ISSN 0047-2875
Electronic ISSN 1552-6763
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 62
Issue 2
Pages 432-447
DOI https://doi.org/10.1177/00472875211066112
Keywords travel planning horizon, travel planning, national culture, hierarchical linear modeling
Public URL http://researchrepository.napier.ac.uk/Output/2825458
Publisher URL https://journals.sagepub.com/doi/pdf/10.1177/00472875211066112

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