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Outputs (54)

The Rurban Interface ~ investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland (2007)
Presentation / Conference Contribution
Robertson, M., & Darby, P. (2007, December). The Rurban Interface ~ investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland. Paper presented at International Event Research Conference

No abstract available.

Events and festivals: Current trends and issues (2007)
Journal Article
Robertson, M., Chambers, D., & Frew, E. (2007). Events and festivals: Current trends and issues. Managing Leisure, 12(2-3), 99-101. https://doi.org/10.1080/13606710701406485

The aim of this special edition of Managing Leisure is to acknowledge the multi-factorial and dynamic nature of events and festivals as research areas. The articles captured in this special edition give some indication of this, located as they are in... Read More about Events and festivals: Current trends and issues.

Access—A Research Agenda for Edinburgh Festivals (2007)
Journal Article
Carlsen, J., Ali-Knight, J., & Robertson, M. (2007). Access—A Research Agenda for Edinburgh Festivals. Event Management, 11(1), 3-11. https://doi.org/10.3727/152599508783943237

Festivals and events have assumed a prominent place in the social and economic fabric of Edinburgh, to a point where it now enjoys a reputation as a leading festival and event destination. In Edinburgh, as in other festival destinations, most of the... Read More about Access—A Research Agenda for Edinburgh Festivals.

Juxtaposing the timeless and the ephemeral: Staging festivals and events at World Heritage Sites (2006)
Book Chapter
Smith, M., Carnegie, E., & Robertson, M. (2006). Juxtaposing the timeless and the ephemeral: Staging festivals and events at World Heritage Sites. In A. Leask, & A. Fyall (Eds.), Managing World Heritage Sites (110-124). Butterworth-Heinemann. https://doi.org/10.4324/9780080461755

The aim of this chapter is to explore the complex relationship between World Heritage Sites (WHS) and temporary festivals and events, analysing some of the impacts and implications of staging ‘ephemeral’ arts projects in the context of ‘timeless’ her... Read More about Juxtaposing the timeless and the ephemeral: Staging festivals and events at World Heritage Sites.

Visitor management for festivals and events (2004)
Book Chapter
Yeoman, I., McMahon-Beattie, U., & Robertson, M. (2004). Visitor management for festivals and events. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management (65-79). Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50010-7

This chapter draws on a number of models to animate the need for a visitor manage to balance the requirements of demand forecasting and managing capacity with appropriate level of service quality and cost.

Sport and Leisure Narrative. (2004)
Book Chapter
Robertson, M. (2004). Sport and Leisure Narrative. In U. Mc-Mahon-Beattie, & I. Yeoman (Eds.), Sport and Leisure Operations Management. , (16-27). Australia: Unite Kingdom: Thomson Reuters

This chapter frames an operational management view by summarising core defintions of the following four elements: 1. values of nature and its resources as a product 2. leisure choice 3. image creation 4. narrative It then goes on to suggest the cogni... Read More about Sport and Leisure Narrative..

Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing (2004)
Book Chapter
Robertson, M., & Wardrop, K. M. (2004). Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management (115-129). Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50013-2

This chapter addresses the role of image, marketing, brand awareness, commercial partnerships (sponsorship), entrepreneurship, and stakeholder legitimacy as part of an events management strategy and framework for Edinburgh, a UK city known for hostin... Read More about Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing.

Festival and Events Management: an international arts and culture perspective (2004)
Book
Yeoman, I., Robertson, M., Ali-Knight, J., McMahon-Beattie, U., & Drummond, S. (Eds.). (2004). Festival and Events Management: an international arts and culture perspective. Oxford, UK: Elsevier Butterworth-Heinemann

Festival and Events Management: An International Perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text look... Read More about Festival and Events Management: an international arts and culture perspective.