Festival and Events Management: an international arts and culture perspective

Abstract

Festival and Events Management: An International Perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management

Citation

Yeoman, I., Robertson, M., Ali-Knight, J., McMahon-Beattie, U., & Drummond, S. (Eds.). (2004). Festival and Events Management: an international arts and culture perspective. Oxford, UK: Elsevier Butterworth-Heinemann

• Book Type: Edited Book
• Publication Date: Jan 1, 2004
• Deposit Date: Jun 1, 2018
• Publisher: Butterworth-Heinemann
• Book Title: Festival and Events Management: an international arts and culture perspective
• Chapter Number: n/a
• ISBN: 075065872X
• Keywords: Special events, management, festivals,
• Public URL: http://researchrepository.napier.ac.uk/Output/1194897