I. Yeoman
Editor
Festival and Events Management: an international arts and culture perspective
Contributors
Dr Martin Robertson M.Robertson2@napier.ac.uk
Editor
J. Ali-Knight
Editor
U. McMahon-Beattie
Editor
S. Drummond
Editor
Abstract
Festival and Events Management: An International Perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Citation
Yeoman, I., Robertson, M., Ali-Knight, J., McMahon-Beattie, U., & Drummond, S. (Eds.). (2004). Festival and Events Management: an international arts and culture perspective. Butterworth-Heinemann
Book Type | Edited Book |
---|---|
Publication Date | Jan 1, 2004 |
Deposit Date | Jun 1, 2018 |
Publisher | Butterworth-Heinemann |
Book Title | Festival and Events Management: an international arts and culture perspective |
Chapter Number | n/a |
ISBN | 075065872X |
Keywords | Special events, management, festivals, |
Public URL | http://researchrepository.napier.ac.uk/Output/1194897 |
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