The Use of Imagery in the Campaign Speeches of Barack Hussein Obama and John McCain during the 2008 US Presidential Election.
(2016)
Journal Article
McGuire, D., Garavan, T. N., Cunningham, J., & Duffy, G. (2016). The Use of Imagery in the Campaign Speeches of Barack Hussein Obama and John McCain during the 2008 US Presidential Election. Leadership and Organization Development Journal, 37(4), 430-449. https://doi.org/10.1108/LODJ-07-2014-0136
Purpose – The use of imagery in leadership speeches is becoming increasingly important in shaping the beliefs and actions of followers. The purpose of this paper is to investigate the use of speech imagery and linguistic features employed during the... Read More about The Use of Imagery in the Campaign Speeches of Barack Hussein Obama and John McCain during the 2008 US Presidential Election..