A Media Perspective on HRD

McGuire, David; Cross, Christine; Murphy, Claire

Abstract

The problem and the solution. Media perceptions of human resource development (HRD) matter. Corporate identity works in the context of corporate mission, corporate visual image, and corporate reputation.These are applied to the HRD field here and illustrated with a content analysis of instances of HRD in six major newspapers in the United Kingdom and the United States.The article concludes that branding and cultivating the right media perception of HRD is essential to attracting the right personnel, enhancing the field's reputation, maintaining relevance, and cultivating growth.

• Journal Article Type: Article
• Online Publication Date: Feb 1, 2007
• Publication Date: 2007-02
• Deposit Date: Aug 3, 2016
• Journal: Advances in Developing Human Resources
• Print ISSN: 1523-4223
• Electronic ISSN: 1552-3055
• Publisher: SAGE Publications
• Peer Reviewed: Peer Reviewed
• Volume: 9
• Issue: 1
• Pages: 58-71
• DOI: https://doi.org/10.1177/1523422306294495
• Keywords: HRD brand; content analysis; identity; image; media; reputation
• Public URL: http://researchrepository.napier.ac.uk/Output/323759