Dr Paul Naughton's Outputs (10)

The eyes eat first: Improving consumer acceptance of plant-based meat alternatives by adjusting front-of-pack labeling (2025)
Journal Article
Naughton, P., Schramm, J. B., & Lichters, M. (2025). The eyes eat first: Improving consumer acceptance of plant-based meat alternatives by adjusting front-of-pack labeling. Food Quality and Preference, Article 105567. https://doi.org/10.1016/j.foodqual.2025.105567

The substitution of meat products with plant-based meat (PBM) alternatives is seen to foster sustainable consumption. It can play an important role in helping reach greenhouse gas emission targets. While consumers generally perceive PBM alternatives... Read More about The eyes eat first: Improving consumer acceptance of plant-based meat alternatives by adjusting front-of-pack labeling.

Consumer Preferences for the Attributes of Plant-Based Meat Substitutes: A segmentation study based on best-worst scaling (2023)
Presentation / Conference Contribution
Naughton, P. (2023, July). Consumer Preferences for the Attributes of Plant-Based Meat Substitutes: A segmentation study based on best-worst scaling. Paper presented at 24TH AMS World Marketing Congress 2023, University of Kent - Canterbury, UK

The aim of this study is to identify consumer segments based on the importance attributed to labelling information on the health, environmental and ethical, and sensory attributes of PBMS. The research builds on previous attitudinal studies by using... Read More about Consumer Preferences for the Attributes of Plant-Based Meat Substitutes: A segmentation study based on best-worst scaling.

What It Feels Like For A Girl: Teenage Girls' Lived Experiences On Social Media (2023)
Presentation / Conference Contribution
Rezai, K., Mercer-Jones, E., Thompson, J., Tjandra, N., Igarashi, R., & Naughton, P. (2023, July). What It Feels Like For A Girl: Teenage Girls' Lived Experiences On Social Media. Presented at 2023 Academy of Marketing Conference, Birmingham, UK

With concerns growing regarding the impact of social media on teenage girls, this paper explores teenage girls’ lived experiences of using social media. This research was co-created with an educational Community Interest Company (CIC) consisting of i... Read More about What It Feels Like For A Girl: Teenage Girls' Lived Experiences On Social Media.

The Interplay of Food Labels & Dietary Motivation on Product Health Ratings and Purchase Intentions (2022)
Presentation / Conference Contribution
Naughton, P. (2022, November). The Interplay of Food Labels & Dietary Motivation on Product Health Ratings and Purchase Intentions. Paper presented at EffosT Conference 2022, Dublin

The aim of this study is to examine the effects of two nutrition claims (reduced sugar and protein content), a traffic light nutrition label, and the moderating role of weight control motivation on the appeal and perceived healthfulness of foods.

Food fraud and the perceived integrity of European food imports into China (2018)
Journal Article
Kendall, H., Naughton, P., Kuznesof, S., Raley, M., Dean, M., Clark, B., Stolz, H., Home, R., Chan, M. Y., Zhong, Q., Brereton, P., & Frewer, L. J. (2018). Food fraud and the perceived integrity of European food imports into China. PLOS ONE, 13(5), Article e0195817. https://doi.org/10.1371/journal.pone.0195817

Background/Aims
Persistent incidents of food fraud in China have resulted in low levels of consumer trust in the authenticity and safety of food that is domestically produced. We examined the relationship between the concerns of Chinese consumers re... Read More about Food fraud and the perceived integrity of European food imports into China.

Drivers of existing and emerging food safety risks: Expert opinion regarding multiple impacts (2018)
Journal Article
Kendall, H., Kaptan, G., Stewart, G., Grainger, M., Kuznesof, S., Naughton, P., Hubbard, C., Raley, M., Marvin, H., & Frewer, L. J. (2018). Drivers of existing and emerging food safety risks: Expert opinion regarding multiple impacts. Food Control, https://doi.org/10.1016/j.foodcont.2018.02.018

Considerable research effort is invested in the development of evidence to help policy makers and industry deal with the challenges associated with existing and emerging food safety threats. This research aimed to elicit expert views regarding the re... Read More about Drivers of existing and emerging food safety risks: Expert opinion regarding multiple impacts.

Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach. (2017)
Journal Article
Naughton, P., McCarthy, M., & McCarthy, S. (2017). Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach. Appetite, 117(1), 168-178. https://doi.org/10.1016/j.appet.2017.06.027

Considering confectionary consumption behaviour this cross-sectional study used social cognition variables to identify distinct segments in terms of their motivation and efforts to decrease their consumption of such foods with the aim of informing ta... Read More about Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach..

Precision Agriculture in China: Exploring Awareness, Understanding, Attitudes and Perceptions of Agricultural Experts and End-Users in China (2017)
Journal Article
Kendall, H., Naughton, P., Clark, B., Taylor, J., Li, Z., Zhao, C., Yang, G., Chen, J., & Frewer, L. J. (2017). Precision Agriculture in China: Exploring Awareness, Understanding, Attitudes and Perceptions of Agricultural Experts and End-Users in China. Proceedings of the British Society of Animal Science, 8(2), 703-707. https://doi.org/10.1017/s2040470017001066

Precision agriculture (PA) may improve the sustainability of Chinese agriculture. Ten experts were interviewed and 34 farm workers surveyed regarding their understanding, attitudes and perceptions towards PA. PA technologies were considered inaccessi... Read More about Precision Agriculture in China: Exploring Awareness, Understanding, Attitudes and Perceptions of Agricultural Experts and End-Users in China.

Acting to self-regulate unhealthy eating habits. An investigation into the effects of habit, hedonic hunger and self-regulation on sugar consumption from confectionery foods (2015)
Journal Article
Naughton, P., McCarthy, M., & McCarthy, S. (2015). Acting to self-regulate unhealthy eating habits. An investigation into the effects of habit, hedonic hunger and self-regulation on sugar consumption from confectionery foods. Food Quality and Preference, 46, 173-183. https://doi.org/10.1016/j.foodqual.2015.08.001

Many people are motivated to eat healthily but find it difficult to override established and less healthy habits. Habits by their nature are unconscious and cued by the environment, thus making them powerful determinants of behaviour. Limited researc... Read More about Acting to self-regulate unhealthy eating habits. An investigation into the effects of habit, hedonic hunger and self-regulation on sugar consumption from confectionery foods.

The creation of a healthy eating motivation score and its association with food choice and physical activity in a cross sectional sample of Irish adults (2015)
Journal Article
Naughton, P., McCarthy, S. N., & McCarthy, M. B. (2015). The creation of a healthy eating motivation score and its association with food choice and physical activity in a cross sectional sample of Irish adults. The international journal of behavioral nutrition and physical activity, 12(1), https://doi.org/10.1186/s12966-015-0234-0

Background
This study aimed to develop a healthy eating motivation score and to determine if dietary, lifestyle and activity behaviours vary across levels of motivation to eat a healthy diet with a view to informing health promotion interventions.... Read More about The creation of a healthy eating motivation score and its association with food choice and physical activity in a cross sectional sample of Irish adults.