Dr Paul Naughton P.Naughton@napier.ac.uk
Lecturer
The Interplay of Food Labels & Dietary Motivation on Product Health Ratings and Purchase Intentions
Naughton, Paul
Authors
Abstract
The aim of this study is to examine the effects of two nutrition claims (reduced sugar and protein content), a traffic light nutrition label, and the moderating role of weight control motivation on the appeal and perceived healthfulness of foods.
Citation
Naughton, P. (2022, November). The Interplay of Food Labels & Dietary Motivation on Product Health Ratings and Purchase Intentions. Paper presented at EffosT Conference 2022, Dublin
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | EffosT Conference 2022 |
| Start Date | Nov 7, 2022 |
| End Date | Nov 10, 2022 |
| Deposit Date | Aug 9, 2023 |
| Publisher URL | https://www.effost.org/insights/publications/public+documents/handlerdownloadfiles.ashx?idnv=2368621 |
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