Dr Paul Naughton
| Biography | I am a Lecturer in Marketing at Edinburgh Napier University. I completed my PhD in Food Marketing at University College Cork. My research is focused on attitudes and consumer behaviour towards the selection and intake of foods and drinks. Healthy and sustainable eating are particular themes of interest. Currently I am working on studies into the effects of nutrition labelling on consumer perceptions of processed foods, and consumer attitudes towards Plant Based Meat. I have published in international journals including Appetite and Food Quality & Preference. I am particularly interested in and experienced using quantitative research methodologies. My teaching aligns closely with my research interests, including leading modules in Consumer Behaviour and Social Marketing. I am programme leader for the BA (Hons) Marketing Management. |
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| Research Interests | Food Choice Healthy Eating Sustainable consumption Social Marketing |