Dr Paul Naughton
| Biography | I am a Lecturer in Marketing at Edinburgh Napier University. I completed my PhD in Food Marketing at University College Cork. My research centers on attitudes and consumer behaviour regarding the selection and consumption of foods and beverages, with a particular focus on healthy and sustainable eating. Currently, I am investigating the effects of nutrition labeling on consumer perceptions of processed foods and exploring consumer attitudes towards plant-based meat. I have published my findings in international journals such as Appetite and Food Quality & Preference. My expertise lies in utilizing quantitative research methodologies. My teaching aligns closely with my research interests, including leading modules in Consumer Behaviour and Social Marketing. I am programme leader for the BA (Hons) Marketing Management. |
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| Research Interests | Food Choice Healthy Eating Sustainable consumption Social Marketing |
| PhD Supervision Availability | Yes |
| PhD Topics | Food Marketing Consumer Behaviour |