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Consumer Preferences for the Attributes of Plant-Based Meat Substitutes: A segmentation study based on best-worst scaling

Naughton, Paul



The aim of this study is to identify consumer segments based on the importance attributed to labelling information on the health, environmental and ethical, and sensory attributes of PBMS. The research builds on previous attitudinal studies by using best-worst scaling to examine trade-offs between attribute information. An understanding of the most important informational attributes perceived by different consumer cohorts will enable more effective marketing on product packaging.

Presentation Conference Type Conference Paper (unpublished)
Conference Name 24TH AMS World Marketing Congress 2023
Start Date Jul 10, 2023
End Date Jul 14, 2023
Deposit Date Jul 21, 2023
Keywords Plant Based Meat, Meat Reduction, Segmentation
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