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Precision Agriculture in China: Exploring Awareness, Understanding, Attitudes and Perceptions of Agricultural Experts and End-Users in China

Kendall, H.; Naughton, P.; Clark, B.; Taylor, J.; Li, Z.; Zhao, C.; Yang, G.; Chen, J.; Frewer, L. J.


H. Kendall

B. Clark

J. Taylor

Z. Li

C. Zhao

G. Yang

J. Chen

L. J. Frewer


Precision agriculture (PA) may improve the sustainability of Chinese agriculture. Ten experts were interviewed and 34 farm workers surveyed regarding their understanding, attitudes and perceptions towards PA. PA technologies were considered inaccessible, unsuitable and unnecessary for smaller farms. High cost, lack of perceived benefits, and skills and capability required to adopt PA represented barriers to adoption. Financial incentives/subsidies, the need for tangible benefits and tailored solutions to be demonstrated to farmers, and agronomic and peer support were desired. Future research should further explore PA with Chinese stakeholders and end-users in China, to inform future socio-technological developments.

Journal Article Type Article
Online Publication Date Jun 1, 2017
Publication Date 2017-07
Deposit Date Dec 4, 2019
Journal Advances in Animal Biosciences
Print ISSN 2040-4700
Electronic ISSN 2040-4719
Publisher Cambridge University Press
Peer Reviewed Peer Reviewed
Volume 8
Issue 2
Pages 703-707
Public URL