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Outputs (77)

An investigation of the rotation patterns of international association meetings and events (2024)
Conference Proceeding
Drake, C., Lockstone-Binney, L., Robertson, M., & Thi Phuong Dung, L. (2024). An investigation of the rotation patterns of international association meetings and events. In Diverse Voices: Creating change in tourism, hospitality and events - Proceedings of the 34th Annual Conference

International association meetings and events (IAMEs) are a significant segment of the business events sector. Noting the dearth of longitudinal research to confirm how these events rotate globally, regionally and over time, this study conducted an a... Read More about An investigation of the rotation patterns of international association meetings and events.

An investigation of the rotation patterns of international association meetings and events (2024)
Journal Article
Lockstone-Binney, L., Robertson, M., Drake, C., & Le, J. D. (in press). An investigation of the rotation patterns of international association meetings and events. Event Management, https://doi.org/10.3727/152599523X17025088793829

International association meeting and events (IAMEs) are a significant specialist segment of the business events sector. Noting the lack of longitudinal research available to confirm how these events rotate globally, regionally and over time, this st... Read More about An investigation of the rotation patterns of international association meetings and events.

Authentic learning in higher education environments: Teacher insight into student experience (2023)
Conference Proceeding
Kitchen, E., Steriopoulos, E., Harkison, T., Drake, C., Goh, E., Robertson, M., …Losekoot, E. (2023). Authentic learning in higher education environments: Teacher insight into student experience. In West, East, South, North: Redirection research in tourism, hospitality and events – Proceedings of the 23rd Annual Conference of the Council for Australasian Universities Tourism and Hospitality Education (334)

This paper focuses on the factors that influence the authentic learning practices in the Tourism, Hospitality, and Events (THE) education context from a teacher’s perspective. To align with emerging industry changes due to the COVID pandemic, and als... Read More about Authentic learning in higher education environments: Teacher insight into student experience.

A critical review of the efficacy of the UN SDGs as conduits for collaboration in business tourism provision. Case Study Edinburgh & Melbourne (2023)
Conference Proceeding
Robertson, M., Pyke, J., & Drake, C. (2023). A critical review of the efficacy of the UN SDGs as conduits for collaboration in business tourism provision. Case Study Edinburgh & Melbourne. In CAUTHE 2023: West, East, South, North: Redirecting research in tourism, hospitality and events: Proceedings of the 33rd Annual Conference (330-331)

Business events can support the needs of access, equality, and learning for work and social inclusion, and determine a greater range of benefits than had been previously considered (Edwards, Foley, & Schlenker, 2011; Foley, Edwards, & Schlenker, 2014... Read More about A critical review of the efficacy of the UN SDGs as conduits for collaboration in business tourism provision. Case Study Edinburgh & Melbourne.

Guest editorial: Special issue introduction repurposing and repositioning events: real, responsible and revolutionary futures (2023)
Journal Article
Abreu Novais, M., Ali-Knight, J., Holmes, K., Lockstone-Binney, L., Robertson, M., & Stewart, H. (2023). Guest editorial: Special issue introduction repurposing and repositioning events: real, responsible and revolutionary futures. International Journal of Event and Festival Management, 14(2), 137-140. https://doi.org/10.1108/IJEFM-05-2023-100

[Abstract unavailable.]

Authentic learning in higher education environments: Teacher insight into student experience – a reflection of process and purpose (Stage 1 – with focus on Edinburgh Case) (2023)
Presentation / Conference
Kitchen, E., Drake, C., Goh, E., Harkison, T., Losekoot, E., Robertson, M., …Waterston, L. (2023, May). Authentic learning in higher education environments: Teacher insight into student experience – a reflection of process and purpose (Stage 1 – with focus on Edinburgh Case). Poster presented at Council for Hospitality Management Education 2023, Annual Conference, NHL Stenden University of Applied Sciences, Leeuwarden, The Netherlands

Authentic teaching and learning is a critical pedagogy and curriculum requirement in higher education to better prepare for the future workforce. As such, educators adopt a suite of authentic assessments such as work-integrated learning, industry rep... Read More about Authentic learning in higher education environments: Teacher insight into student experience – a reflection of process and purpose (Stage 1 – with focus on Edinburgh Case).

Role of Festivals for Promoting Scottish Pilgrimage (2023)
Presentation / Conference
Robertson, M. (2023, March). Role of Festivals for Promoting Scottish Pilgrimage. Paper presented at Pilgrimage Today: Routes to Flourishing Communities & Enterprise, Wexford

Destination Net Zero – Net Zero Events Baseline Review (2022)
Report
Robertson, M., Ali-Knight, J., Barnes, C. A., Brogan, J., Brown, C., Myers, K., & Wharmby, C. (2022). Destination Net Zero – Net Zero Events Baseline Review. VisitScotland

Guided by the key themes of measuring, monitoring, decarbonisation and adaptation, an extensive body of knowledge in these four areas relating to carbon emission and management in the context of events is reviewed and condensed for confident referenc... Read More about Destination Net Zero – Net Zero Events Baseline Review.

Building resilience and future proofing events education (2021)
Conference Proceeding
Jaimangal-Jones, D., Jackson, C., & Robertson, M. (2021). Building resilience and future proofing events education.

This session explores issues surrounding the design and delivery of Event Management programmes, specifically those related to their resilience and futureproofing. It addresses the increasing demand for educators to respond to a diverse range of stak... Read More about Building resilience and future proofing events education.

Studying the complexities of events and festivals and relationships to the visitor economy (2021)
Book Chapter
Robertson, M., Mair, J., Lockstone-Binney, L., & Duignan, M. B. (2021). Studying the complexities of events and festivals and relationships to the visitor economy. In M. Duignan (Ed.), Managing events, festivals and the the visitor economy - concepts, collaborations and cases (5-13). CAB International Publishing. https://doi.org/10.1079/9781789242843.0002

This chapter argues festivals and events are complex management and organisational contexts. It suggests overlaying events management studies with organisational studies is a fruitful space for theoretical and applied analysis. This chapter aims to i... Read More about Studying the complexities of events and festivals and relationships to the visitor economy.

COVID 19 - Mass Gathering Events and Attendee Safety Protocol for Turbulent times (2021)
Conference Proceeding
Hutton, A., Robertson, M., & Ranse, J. (2021). COVID 19 - Mass Gathering Events and Attendee Safety Protocol for Turbulent times. In CAUTHE 2021 Conference Online: Transformations in uncertain times: future perfect in tourism, hospitality and events (27)

This paper forwards a psychosocial perspective of event safety management. In a time of social and economic upheaval - exasperated by the Covid-19 pandemic, safety has become increasingly significant in the vocabulary of researchers, managers, fundin... Read More about COVID 19 - Mass Gathering Events and Attendee Safety Protocol for Turbulent times.

An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals (2020)
Journal Article
Strand, A., & Robertson, M. (2020). An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals. Event Management, 24(6), 769-788. https://doi.org/10.3727/152599520X15894679115538

The purpose of this study is determination of ways in which music festival organizers can target their social media communication with greater certainty toward younger generations, i.e. Generation Z (also called “digital natives”). This research has... Read More about An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals.

City resilience and transforming reason: a discussion of business event narratives (2020)
Conference Proceeding
Robertson, M., & Pyke, J. (2020). City resilience and transforming reason: a discussion of business event narratives. In 20:20 Vision: New Perspective on the diversity of Hospitality, Tourism and Events. Proceedings of the 30th Annual Conference. , (635)

In a time of tremendous environmental, social and economic change, the authors apply the reasoning that sustainability is a transcendent societal mega-mega trend (Varey, 2013), i.e. one of the most significant world mega trends. They acknowledge that... Read More about City resilience and transforming reason: a discussion of business event narratives.

Visioning and resilience of craft beer festival tourism: attendee as flaneur/flaneuse (2020)
Conference Proceeding
Robertson, M., & Adams, A. (2020). Visioning and resilience of craft beer festival tourism: attendee as flaneur/flaneuse. In 20:20 Vision: New Perspective on the diversity of Hospitality, Tourism and Events. Proceedings of the 30th Annual Conference. , (695)

In the work discussed here, the researchers focus on the changing form and function of consumption at Beer Festivals (BFs). The increasing significance of food variety and food origin matches the changing format of Beer Festivals, their attendees pro... Read More about Visioning and resilience of craft beer festival tourism: attendee as flaneur/flaneuse.

Legacy (2020)
Presentation / Conference
Robertson, M. (2020, February). Legacy. Presented at Major Events as a Catalyst for Social Change, Melbourne, Australia

A discussion of the role of social legacy as drivers of events in Australia, with focus on the role of specialist sport events in social evolution of women in sport and society.

The forward facing flaneur: a fresh look at information seeking for the beer festival attendee (2019)
Presentation / Conference
Robertson, M., & Adams, A. (2019, July). The forward facing flaneur: a fresh look at information seeking for the beer festival attendee. Paper presented at Leisure Studies Association (LSA) 2019, Abertay University, Dundee

Dӧrk, Carpendale and Williamson (2011) review the Flaneur (Baudelaire, 1863) in contemporary settings, positing the information flanuer as representing a new way of thinking about information seeking. We adapt and extend this and consider the future... Read More about The forward facing flaneur: a fresh look at information seeking for the beer festival attendee.

#ILovePortland 2019 (2019)
Report
Ferdinand, N., & Robertson, M. (2019). #ILovePortland 2019. Isle of Portland: b-side CIC

A public consultation focussed on the Isle of Portland’s ‘loveability’ and the key opportunities and challenges for b-side and its stakeholders to build resilience in 2019 and beyond. The content of this report is intended to be a contribution to bui... Read More about #ILovePortland 2019.

Business Events - the application of design and transforming access (2019)
Presentation / Conference
Robertson, M., & McLachie, J. (2019, May). Business Events - the application of design and transforming access. Paper presented at Atlas Business Tourism 2019 Special Interest Group Conference, Porvoo, Finland

This work introduces and critically reviews the changing notion of social responsibility in the behaviour and actions of Business Event provision and its management. In particular, the work focuses on the development of inclusive practice in Business... Read More about Business Events - the application of design and transforming access.

Critical Event Studies: Issues and Perspectives (2018)
Journal Article
Robertson, M., Ong, F., Lockstone-Binney, L., & Ali-Knight, J. (2018). Critical Event Studies: Issues and Perspectives. Event Management, 22(6), 865-874. https://doi.org/10.3727/152599518x15346132863193

In considering critical event studies, a brief reference to critical pedagogy is made before an initial look at Critical Management Studies (CMS) prior to consideration of Crtical Event Studies (CES). As most students of education and teaching will k... Read More about Critical Event Studies: Issues and Perspectives.

Event Design in outdoor music festival audience behaviour (a critical transformative research note) (2018)
Journal Article
Robertson, M., Hutton, A., & Brown, S. (2018). Event Design in outdoor music festival audience behaviour (a critical transformative research note). Event Management, 22(6), 1073-1081. https://doi.org/10.3727/152599518x15346132863157

This work, a conceptual forward-looking paper, examines the management of audiences at music festivals now and indicates a critical manoeuvre of focus for the future. The theoretical objectives and conclusions of a body of work by Robertson – discuss... Read More about Event Design in outdoor music festival audience behaviour (a critical transformative research note).

Festival leaders and resilient futures: Coastal Arts and Local Education (2018)
Presentation / Conference
Robertson, M. (2018, July). Festival leaders and resilient futures: Coastal Arts and Local Education. Paper presented at Association of Event Management Educators (AEME) 2018 Event Education & Research: Coming of Age

Visioning is a process which focusses on a preferred future condition (Bazzanella et al., 2012). In the context of a small to medium sized town, economic and social pressures can unduly determine the vision of the place (or lack thereof) in a way tha... Read More about Festival leaders and resilient futures: Coastal Arts and Local Education.

An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event (2018)
Journal Article
Newland, B. L., & Robertson, M. (2018). An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event. Journal of Applied Sport Management, 10(1), 13-22. https://doi.org/10.18666/JASM-2017-V10-I1-8324

The natural attributes of rural locations are well suited to sport event tourism and can play a significant role in strategic tourism development in new markets. The purpose of the study was to explore consumer perceptions of sport event tourism in r... Read More about An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event.

Event futures: innovation, creativity and collaboration (2018)
Journal Article
Jaimangal-Jones, D., Robertson, M., & Jackson, C. (2018). Event futures: innovation, creativity and collaboration. International Journal of Event and Festival Management, 9(2), 5. https://doi.org/10.1108/IJEFM-05-2018-0032

This special issue has at its centre the theme Event Futures: innovation, creativity and collaboration. This theme was the basis of the Association for Events Management Education (AEME) annual forum hosted at Cardiff Metropolitan University, 5-7 Jul... Read More about Event futures: innovation, creativity and collaboration.

Review of transformative festival leadership – a learning and teaching discussion (2017)
Presentation / Conference
Robertson, M. (2017, July). Review of transformative festival leadership – a learning and teaching discussion. Paper presented at Association of Event Management Educators (AEME) 2017 Event Futures – Innovation, Creativity, Collaboration

A discussion of the linkage between the critical review of research in festival leadership and sustainable management, and critical creativity in Honours year (level 6) learning activity

Expert opinion: Trends and future of events. (2016)
Book Chapter
Robertson, M. (2016). Expert opinion: Trends and future of events. In D. Getz, & S. Page (Eds.), Event studies: theory, research and policy for planned events. , (84-87). (3). Abingdon, Oxon, England: Taylor & Francis

No abstract available.

Sustainable festivals and events – an inquiry of leadership and futures (2016)
Thesis
Robertson, M. J. (2016). Sustainable festivals and events – an inquiry of leadership and futures. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/979708

As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discussion with regard to sustainability in which the factors that contribute to being sustainable are part of a new paradigm o... Read More about Sustainable festivals and events – an inquiry of leadership and futures.

Measurement and evaluation - Industry Voice. (2016)
Book Chapter
Robertson, M. (2016). Measurement and evaluation - Industry Voice. In Sport Facility and Event Management (270-271). Burlington, USA: Jones & Bartlett Learning

Evaluation is - and has been - vital in furthering the knowledge of the event manager, with findings sometimes affecting immediate plans (i.e., those occurring within 2 year) and sometimes affecting midrange plan (i.e, those occurring within 3 to 5 y... Read More about Measurement and evaluation - Industry Voice..

Technology, society, and visioning the future of music festivals (2015)
Journal Article
Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015). Technology, society, and visioning the future of music festivals. Event Management, 19(4), 567-587. https://doi.org/10.3727/152599515X14465748774001

Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced sensory feelings and imaginations that technologies can offer may alleviat... Read More about Technology, society, and visioning the future of music festivals.

Visioning the future city - a discussion on the narrative of sustainability through events and festivals (2015)
Presentation / Conference
Robertson, M. (2015, July). Visioning the future city - a discussion on the narrative of sustainability through events and festivals. Paper presented at LSA 2015 Creating Leisure

This conceptual work discusses a visionary future of the city destination in which festival and events have a purposeful role in narrating sustainable development – a megatrend that infuses global society. It is a component of a larger work. Approac... Read More about Visioning the future city - a discussion on the narrative of sustainability through events and festivals.

The Future of Events & Festivals (2014)
Book
Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E., & Smith, K. A. (Eds.). (2014). The Future of Events & Festivals. Abingdon: Routledge

The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement has been instrumental in stimulating the creation of more tertiary educatio... Read More about The Future of Events & Festivals.

An introduction to the future (2014)
Book Chapter
Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E., & Smith, K. (2014). An introduction to the future. In I. Yeoman, M. Robertson, McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals. , (3-9). Abingdon, Oxon: Taylor & Francis

No abstract available.

Duplication of Purchase Law in Sport Event Markets: New Zealand case study (2014)
Conference Proceeding
Lees, G., Morrison, A., & Robertson, M. (2014). Duplication of Purchase Law in Sport Event Markets: New Zealand case study. In S. Rundle-Thiele, K. Kubacki, & D. Arli (Eds.), ANZMAC Annual Conference 2014, Proceedings (218-225)

The paper seeks to further understand the sport market structure. In doing so it considers whether New Zealand sport event markets follow the Duplication of Purchase Law or whether they are highly demographically segmented. It analyses a single sourc... Read More about Duplication of Purchase Law in Sport Event Markets: New Zealand case study.

Cognitive map(s) of event and festival futures (2014)
Book Chapter
Yeoman, I., Robertson, M., & Wheatley, C. (2014). Cognitive map(s) of event and festival futures. In I. Yeoman, M. Robertson, U. M. -. Beattie, E. Backer, & K. A. Smith (Eds.), The Future of Events and Festivals (271-314). Oxon, UK: Routledge

The future cannot be forecasted with a high degree of certainty and precision (Eden and Ackermann 1998); however, understanding the environment and context as explanation is a purposeful way to examine the future. In the future studies literature (Ye... Read More about Cognitive map(s) of event and festival futures.

Leadership and visionary futures: future proofing festivals. (2014)
Book Chapter
Robertson, M., & Brown, S. (2014). Leadership and visionary futures: future proofing festivals. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events & Festivals (219-235). Oxon, UK: Taylor & Francis

Introduction David Bowie’s 1974 album Diamond Dogs offered a dystopian vision of the world in which ‘. . . fleas the size of rats sucked on rats the size of cats and ten thousand peoploids split into small tribes coveting the highest of the sterile s... Read More about Leadership and visionary futures: future proofing festivals..

Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe (2014)
Book Chapter
Yeoman, I., Robertson, M., McMahon-Beattie, U., & Musarurwa, N. (2014). Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals. , (36-50). (1). Oxon, UK: Taylor & Francis

Introduction: a tipping point The power of festivals and events is multifarious. As both historic artefacts and barometers of current beliefs, opinions and the state of society, events and festivals can be inordinately useful tools. Festivals have al... Read More about Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe.

eScaping in the city, retailvents in socio-spatially managed futures. (2014)
Book Chapter
Robertson, M., & Lees, G. (2014). eScaping in the city, retailvents in socio-spatially managed futures. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals. , (251-267). (1). Oxon, UK: Taylor & Francis

From a mercantile past, of the travelling merchant and adventures and travels around the world, to proliferation of market towns, to the growth of individual – specialist – shops and then to the emergence of retail giants (supermarkets to superstores... Read More about eScaping in the city, retailvents in socio-spatially managed futures..

An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup (2014)
Journal Article
Robertson, M., Newland, B. L., & Darby, P. (2014). An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup. International journal of sport management, 15(2), 193-218

This article investigates whether a niche sport event in a rural location influences visitor perceptions of a destination. The work explores how rural sport events can affect tourism. To better understand rural sport tourism, a case study of the UCI... Read More about An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup.

The Motives of Ambassadors in Bidding for International Association Meetings and Events (2014)
Journal Article
Lockstone-Binney, L., Whitelaw, P., Robertson, M., Junek, O., & Michael, I. (2014). The Motives of Ambassadors in Bidding for International Association Meetings and Events. Event Management, 18(1), 65-74. https://doi.org/10.3727/152599514x13883555341931

As destinations contest the rights to host international association-based meetings and events, competitive points of difference in the bidding process can mean the success or loss of a bid. One of these points of difference has been the growth of am... Read More about The Motives of Ambassadors in Bidding for International Association Meetings and Events.

Signals and Signposts of the Future: Literary Festival Consumption in 2050 (2014)
Journal Article
Robertson, M., & Yeoman, I. (2014). Signals and Signposts of the Future: Literary Festival Consumption in 2050. Tourism Recreation Research, 39(3), 321-342. https://doi.org/10.1080/02508281.2014.11087004

This conceptual paper uses a scenario planning process to facilitate possible futures for literary festivals, a form of festival tourism that has grown rapidly in the developed and developing countries of the world in the early decades of the 21st Ce... Read More about Signals and Signposts of the Future: Literary Festival Consumption in 2050.

Event studies: finding fool's gold at the rainbow's end? (2013)
Journal Article
Baum, T., Lockstone-Binney, L., & Robertson, M. (2013). Event studies: finding fool's gold at the rainbow's end?. International Journal of Event and Festival Management, 4(3), 179-185. https://doi.org/10.1108/ijefm-06-2013-0014

Purpose The aim of this opinion piece is to seek to cast a critical eye over the event studies field to chart its progress as an emerging area of study, relative to its close relations tourism, hospitality and leisure. Design/methodology/approach... Read More about Event studies: finding fool's gold at the rainbow's end?.

The Future of Music Festivals: Play, Technology and Glastonbury 2050 (2012)
Conference Proceeding
Yeoman, I., Robertson, M., McMahon-Beattie, U., & Musarurwam, N. (2012). The Future of Music Festivals: Play, Technology and Glastonbury 2050. In S. Boyd, & U. McMahon-Beattie (Eds.), Proceedings of the International Conference on Tourism and Events: Opportunities, Impacts and Change (Incorporating the 8th Annual Tourism and Hospitality Research Conference in Ireland Conference THRIC). , (347-354)

No abstract available.

Is This for Real? Authentic Learning for the Challenging Events Environment (2012)
Journal Article
Robertson, M., Junek, O., & Lockstone-Binney, L. (2012). Is This for Real? Authentic Learning for the Challenging Events Environment. Journal of Teaching in Travel and Tourism, 12(3), 225-241. https://doi.org/10.1080/15313220.2012.704245

This article explores a set of emerging competencies that education providers will be increasingly compelled to consider and, more importantly, embed in their event management course offerings. The undergraduate event management program offered at Vi... Read More about Is This for Real? Authentic Learning for the Challenging Events Environment.

Eliciting the dynamics of leading a sustainable event: Key informant responses (2011)
Journal Article
Ensor, J., Robertson, M., Ali-Knight, J., Ensor, J., Robertson, M., & Ali-Knight, J. (2011). Eliciting the dynamics of leading a sustainable event: Key informant responses. Event Management, 15(4), 315-327. https://doi.org/10.3727/152599511X13175676722483

Within the event management literature relating to network development and festival sustainability there is a paucity of research that analyzes the perception of festival sustainability by festival leaders. After an initial review of the context of s... Read More about Eliciting the dynamics of leading a sustainable event: Key informant responses.

Festivals and events, government and spatial governance (2011)
Book Chapter
Robertson, M., & Wardrop, K. (2011). Festivals and events, government and spatial governance. In J. S. Page, & J. Connell (Eds.), The Routledge Handbook of Events. , (489-506). Oxon, UK: Taylor & Francis. https://doi.org/10.4324/9780203803936.ch31

This article seeks to clarify some of the current uncertainties of what politics means in a rapidly changing society. More importantly it investigates the position and role of organised events for the institutions of government. It does so with refer... Read More about Festivals and events, government and spatial governance.

A futurist’s view on the future of events (2011)
Book Chapter
Yeoman, I., Robertson, M., & Smith, K. (2011). A futurist’s view on the future of events. In J. Connell, & S. J. Page (Eds.), The Routledge Handbook of Events. , (507-525). Oxon, UK: Taylor & Francis. https://doi.org/10.4324/9780203803936.ch32

Events are significant in today’s society. They have links to religion, to culture, to sport, to community, to commerce, and to political, policy and microeconomic and macroeconomic influence or objectives. Events are becoming ever more important as... Read More about A futurist’s view on the future of events.

Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature (2010)
Conference Proceeding
Robertson, M. (2010). Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature. In CAUTHE 2010: Tourism and Hospitality: Challenge the Limits. , (1229-1233)

This work - in - progress stems from an earlier project by Robertson and Rogers (2009). It addresses the role of the media and stakeholder collaboration in a city in forming event brand equity commensurate with developing a competitive sense of... Read More about Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature.

International Perspectives of Festivals and Events. (2009)
Book
Ali-Knight, J., Robertson, M., Fyall, A., & Ladkin, A. (Eds.). (2009). International Perspectives of Festivals and Events. Oxford: Elsevier

In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.

Introduction: International Perspectives of Festivals and Events : Paradigms of Analysis (2009)
Book Chapter
Ali-Knight, J., Robertson, M., Fyall, A., & Ladkin, A. (2009). Introduction: International Perspectives of Festivals and Events : Paradigms of Analysis. In J. Ali-Knight, M. Robertson, A. Fyall, & A. Ladkin (Eds.), International Perspectives of Festivals and Events : Paradigms of Analysis. , (xix). Oxford, UK: Elsevier

No abstract available

Progressing socio-cultural impact evaluation for festivals (2009)
Journal Article
Robertson, M., Rogers, P., & Leask, A. (2009). Progressing socio-cultural impact evaluation for festivals. Journal of Policy Research in Tourism, Leisure and Events, 1(2), 156-169. https://doi.org/10.1080/19407960902992233

The research project reported in this paper set out to advance the knowledge base of socio‐cultural festival evaluation and, through industry and academic liaison, produce a robust, comprehensive set of indicators. The purpose of this paper is threef... Read More about Progressing socio-cultural impact evaluation for festivals.

Festivals, Cooperative Stakeholders and the Role of the Media: A Case Analysis of Newspaper Media (2009)
Journal Article
Robertson, M., & Rogers, P. (2009). Festivals, Cooperative Stakeholders and the Role of the Media: A Case Analysis of Newspaper Media. Scandinavian Journal of Hospitality and Tourism, 9(2-3), 206-224. https://doi.org/10.1080/15022250903217019

Image, brand narrative and stakeholder collaboration each represent pivotal paradigms in the analysis, evaluation and formation of good management practice for festivals. The role of the media as significant intermediary offers a core measurement ins... Read More about Festivals, Cooperative Stakeholders and the Role of the Media: A Case Analysis of Newspaper Media.

Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations (2008)
Journal Article
Robertson, M., & Rogers, P. (2008). Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations. e-Review of Tourism Research,

The economic and social composition of rural society has changed irrevocably. The role of the market town as economic epicentre of rural wealth has all but completely evaporated (Courtney & Errington, 2003). Rural areas, inclusive of mountainous ones... Read More about Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations.

The Rurban Interface ~ investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland (2007)
Presentation / Conference
Robertson, M., & Darby, P. (2007, December). The Rurban Interface ~ investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland. Paper presented at International Event Research Conference

No abstract available.

Events and festivals: Current trends and issues (2007)
Journal Article
Robertson, M., Chambers, D., & Frew, E. (2007). Events and festivals: Current trends and issues. Managing Leisure, 12(2-3), 99-101. https://doi.org/10.1080/13606710701406485

The aim of this special edition of Managing Leisure is to acknowledge the multi-factorial and dynamic nature of events and festivals as research areas. The articles captured in this special edition give some indication of this, located as they are in... Read More about Events and festivals: Current trends and issues.

The Dynamics of Successful Events - The Experts Perspective (2007)
Journal Article
Ensor, J., Robertson, M., & Ali-Knight, J. (2007). The Dynamics of Successful Events - The Experts Perspective. Managing Leisure, 12(3), 223-235. https://doi.org/10.1080/13606710701406550

Interviews with key leaders formed the basis of this exploratory research to elicit and identify the key factors that festival leaders perceive as the characteristics of creative and innovative festivals. The sample study was of composed of three key... Read More about The Dynamics of Successful Events - The Experts Perspective.

Festivals and events: Beyond economic impacts (2007)
Journal Article
Carlsen, J., Robertson, M., & Ali-Knight, J. (2007). Festivals and events: Beyond economic impacts. Event Management, 11(1-2), 1-2. https://doi.org/10.3727/152599508783943200

Festivals and events have assumed a prominent place in the social and economic fabric of Edinburgh, to a point where it now enjoys a reputation as a leading festival and event destination. In Edinburgh, as in other festival destinations, most of the... Read More about Festivals and events: Beyond economic impacts.

Access—A Research Agenda for Edinburgh Festivals (2007)
Journal Article
Carlsen, J., Ali-Knight, J., & Robertson, M. (2007). Access—A Research Agenda for Edinburgh Festivals. Event Management, 11(1), 3-11. https://doi.org/10.3727/152599508783943237

Festivals and events have assumed a prominent place in the social and economic fabric of Edinburgh, to a point where it now enjoys a reputation as a leading festival and event destination. In Edinburgh, as in other festival destinations, most of the... Read More about Access—A Research Agenda for Edinburgh Festivals.

Juxtaposing the timeless and the ephemeral: Staging festivals and events at World Heritage Sites (2006)
Book Chapter
Smith, M., Carnegie, E., & Robertson, M. (2006). Juxtaposing the timeless and the ephemeral: Staging festivals and events at World Heritage Sites. In A. Leask, & A. Fyall (Eds.), Managing World Heritage Sites. , (110-124). Amsterdam: London: Elsevier Butterworth-Heinemann. https://doi.org/10.4324/9780080461755

The aim of this chapter is to explore the complex relationship between World Heritage Sites (WHS) and temporary festivals and events, analysing some of the impacts and implications of staging ‘ephemeral’ arts projects in the context of ‘timeless’ her... Read More about Juxtaposing the timeless and the ephemeral: Staging festivals and events at World Heritage Sites.

Visitor management for festivals and events (2004)
Book Chapter
Yeoman, I., McMahon-Beattie, U., & Robertson, M. (2004). Visitor management for festivals and events. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (65-79). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50010-7

This chapter draws on a number of models to animate the need for a visitor manage to balance the requirements of demand forecasting and managing capacity with appropriate level of service quality and cost.

Sport and Leisure Narrative. (2004)
Book Chapter
Robertson, M. (2004). Sport and Leisure Narrative. In U. Mc-Mahon-Beattie, & I. Yeoman (Eds.), Sport and Leisure Operations Management. , (16-27). Australia: Unite Kingdom: Thomson Reuters

This chapter frames an operational management view by summarising core defintions of the following four elements: 1. values of nature and its resources as a product 2. leisure choice 3. image creation 4. narrative It then goes on to suggest the cogni... Read More about Sport and Leisure Narrative..

Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing (2004)
Book Chapter
Robertson, M., & Wardrop, K. M. (2004). Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (115-129). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50013-2

This chapter addresses the role of image, marketing, brand awareness, commercial partnerships (sponsorship), entrepreneurship, and stakeholder legitimacy as part of an events management strategy and framework for Edinburgh, a UK city known for hostin... Read More about Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing.

Festival and Events Management: an international arts and culture perspective (2004)
Book
Yeoman, I., Robertson, M., Ali-Knight, J., McMahon-Beattie, U., & Drummond, S. (Eds.). (2004). Festival and Events Management: an international arts and culture perspective. Oxford, UK: Elsevier Butterworth-Heinemann

Festival and Events Management: An International Perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text look... Read More about Festival and Events Management: an international arts and culture perspective.

Tourism Management in Cities: Policy, Process and Practice (1998)
Book
Tyler, D., Guerrier, Y., & Robertson, M. (Eds.). (1998). Tourism Management in Cities: Policy, Process and Practice. Chichester: Wiley

Cities are attractive tourism destinations for a great variety of reasons. They offer tourists cultural, social, entertainment, shopping, sporting, recreational and other opportunities within a conveniently small and easily accessible area. Yet they... Read More about Tourism Management in Cities: Policy, Process and Practice.