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An investigation of the rotation patterns of international association meetings and events

Lockstone-Binney, Leonie; Robertson, Martin; Drake, Colin; Le, Jenny Dung

Authors

Leonie Lockstone-Binney

Colin Drake

Jenny Dung Le



Abstract

International association meeting and events (IAMEs) are a significant specialist segment of the business events sector. Noting the lack of longitudinal research available to confirm how these events rotate globally, regionally and over time, this study analysed the rotation patterns of IAMEs based on 236 meeting iterations sampled from the International Congress and Convention Association (ICCA) database and held between 2009-2019. Results confirm intuitive rotation patterns not previously determined by a data-driven analysis to date. Namely, that global events rotated more widely geographically but also less often, whilst most regional events were annual events. These regional events were held in the same continent of the association awarding the rights to host, thereby demonstrating less reach. Delegate numbers for both global and regional events were comparable. Association preferences for rotating IAMEs were geographically heterogenous. The implications of these rotation patterns are discussed and an associated future research agenda is outlined.

Citation

Lockstone-Binney, L., Robertson, M., Drake, C., & Le, J. D. (2024). An investigation of the rotation patterns of international association meetings and events. Event Management, 28(3), 351-363. https://doi.org/10.3727/152599523X17025088793829

Journal Article Type Article
Acceptance Date Dec 22, 2023
Online Publication Date Jan 9, 2024
Publication Date 2024
Deposit Date Jan 8, 2024
Publicly Available Date Jun 10, 2024
Journal Event Management
Print ISSN 1525-9951
Electronic ISSN 1943-4308
Publisher Cognizant Communication Corporation
Peer Reviewed Peer Reviewed
Volume 28
Issue 3
Pages 351-363
DOI https://doi.org/10.3727/152599523X17025088793829
Keywords international association meeting and event, rotation, global events, regional events, knowledge
Public URL http://researchrepository.napier.ac.uk/Output/3458378

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