An investigation of the rotation patterns of international association meetings and events

Drake, Colin; Lockstone-Binney, Leonie; Robertson, Martin; Thi Phuong Dung, Le

Abstract

International association meetings and events (IAMEs) are a significant segment of the business events sector. Noting the dearth of longitudinal research to confirm how these events rotate globally, regionally and over time, this study conducted an analysis of the rotation patterns of IAMEs based on 236 meeting iterations held between 2009 and 2019 and drawn from the International Congress and Convention Association (ICCA) database. Results confirmed that global events rotated more widely geographically but also less often, whilst most regional events were annual events. These were held in the same continent of the association awarding the rights to host the event, thereby demonstrating less reach. Association preferences for rotating IAMEs were mixed across different geographies. The implications of the findings are briefly discussed.

Citation

Drake, C., Lockstone-Binney, L., Robertson, M., & Thi Phuong Dung, L. (2024, February). An investigation of the rotation patterns of international association meetings and events. Presented at The 34th Annual Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference, Hobart, Tasmania

• Presentation Conference Type: Conference Paper (Published)
• Conference Name: The 34th Annual Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference
• Start Date: Feb 6, 2024
• End Date: Feb 9, 2024
• Publication Date: 2024
• Deposit Date: Mar 15, 2024
• Book Title: Diverse Voices: Creating change in tourism, hospitality and events - Proceedings of the 34th Annual Conference
• ISBN: 978-0-6459381-0-4
• Keywords: international association meeting and event, rotation, global events, regional events, knowledge
• Public URL: http://researchrepository.napier.ac.uk/Output/3564709
• Related Public URLs: https://leishman.eventsair.com/cauthe-2024-conference/