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Re-enactment in Lighter Dark Tourism: An Exploration of Re-enactor Tour Guides and Their Perspectives on Creating Visitor Experiences (2023)
Journal Article
Wyatt, B., Leask, A., & Barron, P. (2024). Re-enactment in Lighter Dark Tourism: An Exploration of Re-enactor Tour Guides and Their Perspectives on Creating Visitor Experiences. Journal of Travel Research, 63(2), 496-516. https://doi.org/10.1177/00472875221151074

This study explores the perspectives of re-enactor tour guides (RTG) concerning their role and re-enactment of dark histories—an overlooked topic within dark tourism research. A conceptual model is proposed that reflects the role of RTGs and how they... Read More about Re-enactment in Lighter Dark Tourism: An Exploration of Re-enactor Tour Guides and Their Perspectives on Creating Visitor Experiences.

Goal Congruence in Place Branding (2022)
Presentation / Conference
Leask, A., & Dinnie, K. (2022, October). Goal Congruence in Place Branding. Paper presented at International Place Branding Association Conference, Aix-en-Provence, France

The Nature and Role of Visitor Attraction (2022)
Book Chapter
Leask, A. (2022). The Nature and Role of Visitor Attraction. In A. Fyall, B. Garrod, A. Leask, & S. Wanhill (Eds.), Managing Visitor Attractions. (3rd). Routledge. https://doi.org/10.4324/9781003041948-2

Visitor attractions play a vital role in the development and success of tourism destination. The aim of this chapter is first to define the terms ‘visitor attraction’ and ‘tourism destination’, showing how they are distinct yet increasingly overlappi... Read More about The Nature and Role of Visitor Attraction.

Interpretation at heritage sites: Culloden Battlefield, UK (2022)
Book Chapter
Urquhart, E. (2022). Interpretation at heritage sites: Culloden Battlefield, UK. In A. Fyall, B. Garrod, A. Leask, & S. Wanhill (Eds.), Managing Visitor Attractions. (3rd edn). London: Routledge. https://doi.org/10.4324/9781003041948-28

This chapter presents a case study that explores heritage interpretation within the context of Culloden Battlefield, UK. The case will initially consider the challenges and issues inherent to the interpretation of sensitive heritage before exploring... Read More about Interpretation at heritage sites: Culloden Battlefield, UK.

Engaging local residents as stakeholders in World Heritage Sites (2022)
Presentation / Conference
Leask, A. (2022, March). Engaging local residents as stakeholders in World Heritage Sites. Paper presented at New Lanark: A living legacy Anniversary Conference, New Lanark, UK

This paper explores how local residents engage in the management of World Heritage Sites, with specific examples from New Lanark and Edinburgh Old and New Towns World Heritage sites.

Creating Dementia Friendly Destinations in Scotland (2021)
Book Chapter
Leask, A., Wardrop, K., Fyall, A., & Hansen, M. (2021). Creating Dementia Friendly Destinations in Scotland. In M. B. Duignan (Ed.), Managing Events, Festivals and the Visitor Economy: Concepts, Collaborations and Cases (17-36). Wallingford, UK: CABI. https://doi.org/10.1079/9781789242843.0003

• Accessible tourism is an increasingly important sector of the tourism industry. • The ageing population represents an under-developed and lucrative market. • Globally 46 million people live with dementia, a number expected to triple by 2050.... Read More about Creating Dementia Friendly Destinations in Scotland.

Towards a visitor taxonomy at (film-induced) heritage attractions (2021)
Journal Article
Bąkiewicz, J., Leask, A., Barron, P., & Rakić, T. (2022). Towards a visitor taxonomy at (film-induced) heritage attractions. Journal of Heritage Tourism, 17(3), 247-263. https://doi.org/10.1080/1743873X.2021.2002340

Film-induced tourism at heritage attractions (HAs) is a growing industry of international relevance. It can influence visitors’ expectations of the site and further their preferences for interpretation to include a degree of reference to the film(s).... Read More about Towards a visitor taxonomy at (film-induced) heritage attractions.

Hamlet Live: the 7 I’s Experiential Strategy Framework for heritage visitor attractions (2021)
Journal Article
Lund, N. F., Holst-Beck, P., Pine II, B. J., & Leask, A. (2022). Hamlet Live: the 7 I’s Experiential Strategy Framework for heritage visitor attractions. Journal of Heritage Tourism, 17(2), 125-141. https://doi.org/10.1080/1743873x.2021.1951277

In an increasingly competitive market for tourist destinations, visitor attractions play a key role in enticing visitors to the destination, and as such must continually develop new extraordinary experiential offerings to keep visitors coming. The Re... Read More about Hamlet Live: the 7 I’s Experiential Strategy Framework for heritage visitor attractions.

Factors in the provision of engaging experiences for the traditionalist market at visitor attractions (2021)
Journal Article
Leask, A., & Barron, P. (2021). Factors in the provision of engaging experiences for the traditionalist market at visitor attractions. Tourism Management Perspectives, 38, Article 100810. https://doi.org/10.1016/j.tmp.2021.100810

The global population is ageing with implications for the provision of tourism experiences to meet changing needs. The shift in demographics has encouraged a focus on the older visitor with tourism organisations recognising the value of engaging with... Read More about Factors in the provision of engaging experiences for the traditionalist market at visitor attractions.

Designing dark tourism experiences: an exploration of edutainment interpretation at lighter dark visitor attractions (2020)
Journal Article
Wyatt, B., Leask, A., & Barron, P. (2021). Designing dark tourism experiences: an exploration of edutainment interpretation at lighter dark visitor attractions. Journal of Heritage Tourism, 16(4: Special Issue), 433-449. https://doi.org/10.1080/1743873x.2020.1858087

Existing dark tourism literature has explored various aspects of interpretation, including challenges in balancing interpretation efforts with concerns for historical accuracy, and managing ethical issues with interpreting past tragedies for packaged... Read More about Designing dark tourism experiences: an exploration of edutainment interpretation at lighter dark visitor attractions.

Marketing Archaeological Heritage for Tourism (2020)
Book Chapter
Fyall, A., Leask, A., & Barber, S. (2020). Marketing Archaeological Heritage for Tourism. In D. J. Timothy, & L. G. Tahan (Eds.), Archaeology and Tourism - Touring the Past (69-86). Bristol: Channel View Publications

Abstract not available.

Events management education (2020)
Book Chapter
Barron, P., & Leask, A. (2020). Events management education. In S. J. Page, & J. Connell (Eds.), The Routledge Handbook of Events (287-305). (2nd). Abingdon: Routledge

Abstract not available.

Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh (2019)
Book Chapter
Urquhart, E., & Leask, A. (2019). Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh. In Experiential Consumption and Marketing in Tourism with a Cross-Cultural Context. Goodfellow Publishers

The objectives of this chapter are to: - Link together theoretical approaches to storytelling and narrative creation with the co-creation of heritage experiences; - Identify and discuss management practices and associated opportunities for narrati... Read More about Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh.

After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences? (2019)
Journal Article
Easson, H., & Leask, A. (2020). After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?. Current Issues in Tourism, 23(11), 1343-1356. https://doi.org/10.1080/13683500.2019.1625875

Cultural heritage is recognised as one of the major contributors to the economy and has traditionally been funded from the public sector. Museums have had to become more commercial as a result of declining core funding sources and changing visitor ex... Read More about After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?.

The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model. (2019)
Journal Article
Lagiewski, R. M., Barron, P., & Leask, A. (2019). The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model. Journal of hospitality, leisure, sport & tourism education, 24, 211-222. https://doi.org/10.1016/j.jhlste.2019.03.005

Hospitality and tourism programmes have, over the recent decades, been involved in the delivery of their degrees in international locations through a variety of export models. A case strategy approach was used to explore programmes delivering their... Read More about The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model..

Senior Visitors to Attractions (2018)
Presentation / Conference
Leask, A., & Barron, P. (2018, April). Senior Visitors to Attractions. Paper presented at Scottish Museums Federation Annual Conference, Stirling

No abstract available.

Innovating to engage the Gen Y audience – visitor engagement with museum collections during ‘Lates’ events at the National Museum of Scotland. (2017)
Presentation / Conference
Leask, A., & Barron, P. (2017, December). Innovating to engage the Gen Y audience – visitor engagement with museum collections during ‘Lates’ events at the National Museum of Scotland. Paper presented at 4th World Tourism Summit for Tourism and Hospitality: Innovation, Partnerships and Sharing., Rosen College, UCF, Florida

No abstract available.

Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland (2017)
Journal Article
Barron, P., & Leask, A. (2017). Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland. Museum Management and Curatorship, 32(5), 473-490. https://doi.org/10.1080/09647775.2017.1367259

Museums are institutions that collect, safeguard and present artefacts and memories for the non-profit purposes of learning and enjoyment. However, significant changes in the environment in which museums operate have led to the creation of new types... Read More about Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland.