Towards a visitor taxonomy at (film-induced) heritage attractions

B?kiewicz, Justyna; Leask, Anna; Barron, Paul; Raki?, Tijana

Abstract

Film-induced tourism at heritage attractions (HAs) is a growing industry of international relevance. It can influence visitors’ expectations of the site and further their preferences for interpretation to include a degree of reference to the film(s). Drawing upon in-depth interviews with visitors at a UK HA further popularised through book and film, this paper explores visitors’ preferences for heritage interpretation. The paper identifies four visitor taxonomies – vigorous followers, curious investigators, versatile explorers and purposeful avoiders. It ultimately highlights the value of data-driven visitor taxonomies, providing an in-depth insight into heritage tourism in general and film-induced tourism at this heritage site in particular. Thus, this paper contributes to a greater understanding of the popular media products’ influence on visitor preferences for on-site heritage interpretation.

Citation

B?kiewicz, J., Leask, A., Barron, P., & Raki?, T. (2022). Towards a visitor taxonomy at (film-induced) heritage attractions. Journal of Heritage Tourism, 17(3), 247-263. https://doi.org/10.1080/1743873X.2021.2002340

• Journal Article Type: Article
• Acceptance Date: Oct 31, 2021
• Online Publication Date: Nov 26, 2021
• Publication Date: 2022
• Deposit Date: Nov 9, 2021
• Publicly Available Date: Nov 26, 2021
• Journal: Journal of Heritage Tourism
• Print ISSN: 1743-873X
• Electronic ISSN: 1747-6631
• Publisher: Routledge
• Peer Reviewed: Peer Reviewed
• Volume: 17
• Issue: 3
• Pages: 247-263
• DOI: https://doi.org/10.1080/1743873X.2021.2002340
• Keywords: Heritage Tourism Management, Interpretation, Film-induced Tourism, Visitor Taxonomy, Heritage Attractions
• Public URL: http://researchrepository.napier.ac.uk/Output/2818114