Justyna B?kiewicz
Towards a visitor taxonomy at (film-induced) heritage attractions
B?kiewicz, Justyna; Leask, Anna; Barron, Paul; Raki?, Tijana
Authors
Prof Anna Leask A.Leask@napier.ac.uk
Professor
Prof Paul Barron p.Barron@napier.ac.uk
Interim Deputy Dean
Tijana Raki?
Abstract
Film-induced tourism at heritage attractions (HAs) is a growing industry of international relevance. It can influence visitors’ expectations of the site and further their preferences for interpretation to include a degree of reference to the film(s). Drawing upon in-depth interviews with visitors at a UK HA further popularised through book and film, this paper explores visitors’ preferences for heritage interpretation. The paper identifies four visitor taxonomies – vigorous followers, curious investigators, versatile explorers and purposeful avoiders. It ultimately highlights the value of data-driven visitor taxonomies, providing an in-depth insight into heritage tourism in general and film-induced tourism at this heritage site in particular. Thus, this paper contributes to a greater understanding of the popular media products’ influence on visitor preferences for on-site heritage interpretation.
Citation
B?kiewicz, J., Leask, A., Barron, P., & Raki?, T. (2022). Towards a visitor taxonomy at (film-induced) heritage attractions. Journal of Heritage Tourism, 17(3), 247-263. https://doi.org/10.1080/1743873X.2021.2002340
Journal Article Type | Article |
---|---|
Acceptance Date | Oct 31, 2021 |
Online Publication Date | Nov 26, 2021 |
Publication Date | 2022 |
Deposit Date | Nov 9, 2021 |
Publicly Available Date | Nov 26, 2021 |
Journal | Journal of Heritage Tourism |
Print ISSN | 1743-873X |
Electronic ISSN | 1747-6631 |
Publisher | Routledge |
Peer Reviewed | Peer Reviewed |
Volume | 17 |
Issue | 3 |
Pages | 247-263 |
DOI | https://doi.org/10.1080/1743873X.2021.2002340 |
Keywords | Heritage Tourism Management, Interpretation, Film-induced Tourism, Visitor Taxonomy, Heritage Attractions |
Public URL | http://researchrepository.napier.ac.uk/Output/2818114 |
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Towards A Visitor Taxonomy At (film-induced) Heritage Attractions
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Publisher Licence URL
http://creativecommons.org/licenses/by-nc-nd/4.0/
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