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Towards a visitor taxonomy at (film-induced) heritage attractions

B?kiewicz, Justyna; Leask, Anna; Barron, Paul; Raki?, Tijana


Justyna B?kiewicz

Tijana Raki?


Film-induced tourism at heritage attractions (HAs) is a growing industry of international relevance. It can influence visitors’ expectations of the site and further their preferences for interpretation to include a degree of reference to the film(s). Drawing upon in-depth interviews with visitors at a UK HA further popularised through book and film, this paper explores visitors’ preferences for heritage interpretation. The paper identifies four visitor taxonomies – vigorous followers, curious investigators, versatile explorers and purposeful avoiders. It ultimately highlights the value of data-driven visitor taxonomies, providing an in-depth insight into heritage tourism in general and film-induced tourism at this heritage site in particular. Thus, this paper contributes to a greater understanding of the popular media products’ influence on visitor preferences for on-site heritage interpretation.


B?kiewicz, J., Leask, A., Barron, P., & Raki?, T. (2022). Towards a visitor taxonomy at (film-induced) heritage attractions. Journal of Heritage Tourism, 17(3), 247-263.

Journal Article Type Article
Acceptance Date Oct 31, 2021
Online Publication Date Nov 26, 2021
Publication Date 2022
Deposit Date Nov 9, 2021
Publicly Available Date Nov 26, 2021
Journal Journal of Heritage Tourism
Print ISSN 1743-873X
Electronic ISSN 1747-6631
Publisher Routledge
Peer Reviewed Peer Reviewed
Volume 17
Issue 3
Pages 247-263
Keywords Heritage Tourism Management, Interpretation, Film-induced Tourism, Visitor Taxonomy, Heritage Attractions
Public URL


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