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Factors in the provision of engaging experiences for the traditionalist market at visitor attractions

Leask, Anna; Barron, Paul



The global population is ageing with implications for the provision of tourism experiences to meet changing needs. The shift in demographics has encouraged a focus on the older visitor with tourism organisations recognising the value of engaging with this market, though little research exists to inform the development of experiences. Many in the ‘Traditionalist’ category, born pre-WW2, have a lifetime habit of visiting attractions but find it increasingly difficult to continue this engagement. Barriers include available time due to multiple social and caring responsibilities and concerns regarding physical and intellectual accessibility, while attraction managers lack data on this market's needs, leading to misconceptions and limited provision. Key enablers are inclusive design, clear communication of access, and the provision of specifically designed experiences. Key features of these to be regular events to develop visitor familiarisation, and to include interactive activities relating to attraction assets and a strong socialisation aspect.


Leask, A., & Barron, P. (2021). Factors in the provision of engaging experiences for the traditionalist market at visitor attractions. Tourism Management Perspectives, 38, Article 100810.

Journal Article Type Article
Acceptance Date Mar 29, 2021
Online Publication Date Apr 15, 2021
Publication Date 2021-04
Deposit Date Apr 20, 2021
Publicly Available Date Apr 16, 2022
Journal Tourism Management Perspectives
Print ISSN 2211-9736
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 38
Article Number 100810
Keywords Traditionalist visitors, Older visitors, Visitor attractions, Engagement
Public URL


Factors In The Provision Of Engaging Experiences For The Traditionalist Market At Visitor Attractions (accepted version) (565 Kb)


Copyright Statement
Accepted version licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) license.

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