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All Outputs (8)

Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters (2015)
Book Chapter
Lewrick, M., Omar, M., Williams Jr., R., Tjandra, N. C., & Lee, Z. (2015). Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters. In E. Pantano (Ed.), Successful Techno

The retail industry market environment is very competitive; thus, in order to maintain their competitive advantage retailers are required to continuously come up with innovative offerings and systems. This chapter aims to provide useful insights for... Read More about Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters.

Marketing in SMEs: the sales process of SMEs on the food and drink industry. (2013)
Book Chapter
Douglas, T., & Omar, M. (2013). Marketing in SMEs: the sales process of SMEs on the food and drink industry. In N. O. Ndubisi, & S. Nwankwo (Eds.), Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes, 163-196. IGI-Global. https://d

There would appear to be varied approaches to the sales process practiced by SMEs in how they go about locating target customers, interfacing with prospects and new customers, presenting the benefits and features of their products and services, closi... Read More about Marketing in SMEs: the sales process of SMEs on the food and drink industry..

The product as a point of value. (2013)
Book Chapter
Omar, M., Osei, C., Williams, J., & Williams, H. A. (2013). The product as a point of value. In A. Gbadamosi, I. Bathgate, & S. Nwankwo (Eds.), Principles of Marketing: a value-based approach, 165-198. Palgrave Macmillan

The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market (2012)
Book Chapter
Williams, J., Omar, M., & Rajadhyaksha, U. (2012). The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market. In K. S. Swan, & S. Zou (Eds.), Interdisciplinary Approaches to Product Design, Innovation, & Branding in In

Addressing potential markets in emerging countries is an important development in international marketing, and over the last decade research has been energized by the model of the Bottom of the Pyramid (BOP). More recently the focus has shifted away... Read More about The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market.

Competition and competitive advantage in SMEs. (2010)
Book Chapter
Omar, M. (2010). Competition and competitive advantage in SMEs. In S. Nwankwo, & A. Gbadamosi (Eds.), Entrepreneurship marketing: principles and practice of SME marketing, 320-335. Routledge

Entrepreneurship Competencies and Management Capabilities for Innovation and Sustainable Growth: Empirical Study (2010)
Book Chapter
Omar, M., & Lewrick, M. (2010). Entrepreneurship Competencies and Management Capabilities for Innovation and Sustainable Growth: Empirical Study. In L. Al-Hakim, & C. Jin (Eds.), Innovation in Business and Enterprise (105-119). IGI GLobal. https://doi.org

The aim of this chapter is to challenge the context of innovation education. We build our arguments in step with actual practice analyzing data from over 200 innovative companies which have been created under the formal requirements of a regional bus... Read More about Entrepreneurship Competencies and Management Capabilities for Innovation and Sustainable Growth: Empirical Study.