Michael Lewrick
Growing market strengths: management of innovations in high-growth SMEs.
Lewrick, Michael; Omar, Maktoba; Williams Jr, Robert
Authors
Maktoba Omar
Robert Williams Jr
Contributors
Sonny Nwankwo
Editor
Ayantunji Gbadamosi
Editor
Citation
Lewrick, M., Omar, M., & Williams Jr, R. (2010). Growing market strengths: management of innovations in high-growth SMEs. In S. Nwankwo, & A. Gbadamosi (Eds.), Entrepreneurship Marketing: principles and practice of SME marketing, 196-210. Routledge
| Publication Date | 2010-11 |
|---|---|
| Deposit Date | Jun 5, 2015 |
| Peer Reviewed | Peer Reviewed |
| Pages | 196-210 |
| Book Title | Entrepreneurship Marketing: principles and practice of SME marketing |
| ISBN | 978-0415573764 |
| Keywords | Management of innovation; innovation capabilities; innovation audits (IMAs); Innovativeness, Capabilities and Potential Model (ICP); |
| Public URL | http://researchrepository.napier.ac.uk/id/eprint/8564 |
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