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Growing market strengths: management of innovations in high-growth SMEs.

Lewrick, Michael; Omar, Maktoba; Williams Jr, Robert


Michael Lewrick

Maktoba Omar

Robert Williams Jr


Sonny Nwankwo

Ayantunji Gbadamosi

Publication Date 2010-11
Deposit Date Jun 5, 2015
Peer Reviewed Peer Reviewed
Pages 196-210
Book Title Entrepreneurship Marketing: principles and practice of SME marketing
ISBN 978-0415573764
Keywords Management of innovation; innovation capabilities; innovation audits (IMAs); Innovativeness, Capabilities and Potential Model (ICP);
Public URL