Maktoba Omar
The product as a point of value.
Omar, Maktoba; Osei, Collins; Williams, Jr; Williams, Helena A
Authors
Contributors
Ayantunji Gbadamosi
Editor
Ian Bathgate
Editor
Sonny Nwankwo
Editor
Citation
Omar, M., Osei, C., Williams, J., & Williams, H. A. (2013). The product as a point of value. In A. Gbadamosi, I. Bathgate, & S. Nwankwo (Eds.), Principles of Marketing: a value-based approach, 165-198. Palgrave Macmillan
| Publication Date | 2013-11 |
|---|---|
| Deposit Date | Jun 5, 2015 |
| Peer Reviewed | Peer Reviewed |
| Pages | 165-198 |
| Book Title | Principles of Marketing: a value-based approach |
| ISBN | 9780230392700 |
| Keywords | Product; value; product lines; consumer products; business-to-business goods; branding; positioning; |
| Public URL | http://researchrepository.napier.ac.uk/id/eprint/8567 |
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