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The product as a point of value.

Omar, Maktoba; Osei, Collins; Williams, Jr; Williams, Helena A

Authors

Maktoba Omar

Collins Osei

Jr Williams

Helena A Williams



Contributors

Ayantunji Gbadamosi
Editor

Ian Bathgate
Editor

Sonny Nwankwo
Editor

Publication Date 2013-11
Deposit Date Jun 5, 2015
Peer Reviewed Peer Reviewed
Pages 165-198
Book Title Principles of Marketing: a value-based approach
ISBN 9780230392700
Keywords Product; value; product lines; consumer products; business-to-business goods; branding; positioning;
Public URL http://researchrepository.napier.ac.uk/id/eprint/8567



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