Maktoba Omar
The product as a point of value.
Omar, Maktoba; Osei, Collins; Williams, Jr; Williams, Helena A
Authors
Collins Osei
Jr Williams
Helena A Williams
Contributors
Ayantunji Gbadamosi
Editor
Ian Bathgate
Editor
Sonny Nwankwo
Editor
Citation
Omar, M., Osei, C., Williams, J., & Williams, H. A. (2013). The product as a point of value. In A. Gbadamosi, I. Bathgate, & S. Nwankwo (Eds.), Principles of Marketing: a value-based approach, 165-198. Palgrave Macmillan
| Publication Date | 2013-11 |
|---|---|
| Deposit Date | Jun 5, 2015 |
| Peer Reviewed | Peer Reviewed |
| Pages | 165-198 |
| Book Title | Principles of Marketing: a value-based approach |
| ISBN | 9780230392700 |
| Keywords | Product; value; product lines; consumer products; business-to-business goods; branding; positioning; |
| Public URL | http://researchrepository.napier.ac.uk/id/eprint/8567 |
You might also like
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity.
(2018)
Presentation / Conference
FDI in Botswana: Beacon in the Dark: A Review of Literature
(2017)
Conference Proceeding
Foreign Direct Investment in Zimbabwe and Botswana: The Desperation Game
(2016)
Presentation / Conference
Marketing Ghana to attract FDI.
(2015)
Working Paper
Downloadable Citations
About Edinburgh Napier Research Repository
Administrator e-mail: repository@napier.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search