The product as a point of value.

Omar, Maktoba; Osei, Collins; Williams, Jr; Williams, Helena A

The product as a point of value.

Omar, Maktoba; Osei, Collins; Williams, Jr; Williams, Helena A

Authors

Maktoba Omar

Dr Collins Osei C.Osei@napier.ac.uk
Visiting Associate Professor

Jr Williams

Helena A Williams

Contributors

Ayantunji Gbadamosi
Editor

Ian Bathgate
Editor

Sonny Nwankwo
Editor

Citation

Omar, M., Osei, C., Williams, J., & Williams, H. A. (2013). The product as a point of value. In A. Gbadamosi, I. Bathgate, & S. Nwankwo (Eds.), Principles of Marketing: a value-based approach (165-198). Palgrave Macmillan

Publication Date	2013-11
Deposit Date	Jun 5, 2015
Peer Reviewed	Peer Reviewed
Pages	165-198
Book Title	Principles of Marketing: a value-based approach
ISBN	9780230392700
Keywords	Product; value; product lines; consumer products; business-to-business goods; branding; positioning;
Public URL	http://researchrepository.napier.ac.uk/id/eprint/8567