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All Outputs (15)

Revenue Management in Festivals & Events A case study of Edinburgh Fringe (2024)
Presentation / Conference Contribution
Chu, A. (2024, December). Revenue Management in Festivals & Events A case study of Edinburgh Fringe. Presented at 2024 RevME/REMAPS Conference, Universidad Rey Juan Carlos , Spain

Some F&Es often rely on funding (public or private funder). RM may not necessarily have to maximise revenue, but that could also mean balancing the three RM levers for the optimal outcome, which is financial sustainability. Despite limited research... Read More about Revenue Management in Festivals & Events A case study of Edinburgh Fringe.

Were rules made to be broken? Academic misconduct and best practices for conducting oral exams (2024)
Presentation / Conference Contribution
Chu, A., & Sisson, A. (2024, May). Were rules made to be broken? Academic misconduct and best practices for conducting oral exams. Presented at CHME (Council for Hospitality Management Education) 2024, Leeds, UK

Internationalisation has become the trend in education, as a strategic choice in economic development, not only benefits in monetary (revenue) but also a means of higher education reputation (de Wit, 2020). Simkin and McLeod (2010, p. 442) are concer... Read More about Were rules made to be broken? Academic misconduct and best practices for conducting oral exams.

Cruise revenue management: An integrated RM Framework (2023)
Presentation / Conference Contribution
Chu, A., & Hsu, C. (2023, December). Cruise revenue management: An integrated RM Framework. Paper presented at 2023 RevME Conference, Hendersonville, US

A holistic approach to understand cruise revenue management (RM) practices that cover ticket and onboard revenues, through a cross-disciplinary literature review and practitioner interviews. An integrated cruise RM framework was developed and served... Read More about Cruise revenue management: An integrated RM Framework.

Developing a tourism region through tourism and culture: bordering, branding, placemaking and governance processes (2023)
Journal Article
King, B., Richards, G., & Chu, A. (online). Developing a tourism region through tourism and culture: bordering, branding, placemaking and governance processes. Tourism Recreation Research, https://doi.org/10.1080/02508281.2023.2207156

China’s pre-pandemic national-level planning advocated a combination of culture and tourism to advance growth in the Greater Bay Area (GBA) mega-region. Culture is seen as increasing regional cohesion, with multi-destination travel products connectin... Read More about Developing a tourism region through tourism and culture: bordering, branding, placemaking and governance processes.

Cruise revenue management: Cross-discipline literature review and development of an integrated cruise revenue management framework (2023)
Journal Article
Chu, A., & Hsu, C. (2023). Cruise revenue management: Cross-discipline literature review and development of an integrated cruise revenue management framework. International Journal of Contemporary Hospitality Management, 35(10), 3542-3569. https://doi.org/10.1108/IJCHM-07-2022-0838

Purpose: The study aims to adopt a holistic approach to understand cruise revenue management (RM) practices that cover ticket and onboard revenues, through a cross-disciplinary literature review and practitioner interviews. An integrated cruise RM fr... Read More about Cruise revenue management: Cross-discipline literature review and development of an integrated cruise revenue management framework.

Investigating the motivations and preferences of Chinese cruise travelers amid COVID-19 (2022)
Journal Article
Chu, A., & Tung, V. (2023). Investigating the motivations and preferences of Chinese cruise travelers amid COVID-19. Journal of China Tourism Research, 19(1), 92-117. https://doi.org/10.1080/19388160.2022.2103606

The literature on cruise tourism is primarily Western-focused, which could differ compared to those in Asia Pacific. To address this gap, this study combines motivation and cruise preferences for a better understanding of repeated Chinese cruisers am... Read More about Investigating the motivations and preferences of Chinese cruise travelers amid COVID-19.

Principal–Agent Relationship Within a Cruise Supply Chain Model for China (2021)
Journal Article
Chu, A. M. C., & Hsu, C. H. C. (2021). Principal–Agent Relationship Within a Cruise Supply Chain Model for China. Journal of Hospitality and Tourism Research, 45(6), 998-1021. https://doi.org/10.1177/1096348020985328

Changes in travelers’ booking habits and the evolution of technology have come to threaten the existence of traditional travel agents (TAs). However, the cruise industry still relies heavily on TAs as its main distribution channel. A qualitative stud... Read More about Principal–Agent Relationship Within a Cruise Supply Chain Model for China.

Managing hotel revenue amid the COVID-19 crisis (2021)
Journal Article
Denizci Guillet, B., & Chu, A. M. C. (2021). Managing hotel revenue amid the COVID-19 crisis. International Journal of Contemporary Hospitality Management, 33(2), 604-627. https://doi.org/10.1108/ijchm-06-2020-0623

Purpose
The revenue management (RM) discipline is built on the principle of demand-based pricing. This study aims to examine how and to what extent RM can be implemented in the hotel industry during low-demand periods, particularly during the corona... Read More about Managing hotel revenue amid the COVID-19 crisis.

The adoption of augmented reality technologies In Hotels: From the managers' perception (2020)
Presentation / Conference Contribution
Chu, A., Law, K., & Deborah, T. (2020, October). The adoption of augmented reality technologies In Hotels: From the managers' perception. Presented at APacCHRIE 2020, Hong Kong

Current studies indicated that Augmented Reality technology can enhance tourists’ experience in museums and theme parks. Despite the potential benefits of creating a better stay for the customers, there are only a handful of hotels in the world have... Read More about The adoption of augmented reality technologies In Hotels: From the managers' perception.

Do attractions attract tourists? (2019)
Presentation / Conference Contribution
Chu, A. (2019, May). Do attractions attract tourists?. Paper presented at 2019 APacCHRIE & EuroCHRIE Joint Conference, Hong Kong

Many studies revealed travelers’ motives to travel a destination but do not answer explicitly what specific features of a destination influence travelers’ decisions. Dann’s (1976) “push and pull” factors best capture the relationship between the con... Read More about Do attractions attract tourists?.

Hotel Industry Leadership in Greater China—A Biographical Comparison (2019)
Journal Article
Chu, A. M. C., & King, B. E. M. (2019). Hotel Industry Leadership in Greater China—A Biographical Comparison. Journal of China Tourism Research, 15(4), 563-588. https://doi.org/10.1080/19388160.2019.1577781

The relationship between leaders and followers plays a major role in shaping organizational cultures. There is an established literature within many disciplines showing evidence of how leaders seek to influence their followers. This article extends t... Read More about Hotel Industry Leadership in Greater China—A Biographical Comparison.

Narrative study: Travelers’ perception of Maldives ‘one island – one resort’ setting (2018)
Presentation / Conference Contribution
Chu, A. (2018, February). Narrative study: Travelers’ perception of Maldives ‘one island – one resort’ setting. Paper presented at 83rd TOSOK International Tourism Conference, Incheon, South Korea

Maldives is a well-known leisure travel destination with the rich natural resources and the uniqueness of topology. The country is formed by 1,190 small islands which are connected by 26 atolls. This "one island – one resort" type of resort distincti... Read More about Narrative study: Travelers’ perception of Maldives ‘one island – one resort’ setting.