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The adoption of augmented reality technologies In Hotels: From the managers' perception

Chu, Angela; Law, Kate; Deborah, Tse

Authors

Kate Law

Tse Deborah



Abstract

Current studies indicated that Augmented Reality technology can enhance tourists’ experience in museums and theme parks. Despite the potential benefits of creating a better stay for the customers, there are only a handful of hotels in the world have implemented the technology. This paper aims to explore senior management’s perception to the potential adoption of AR technologies in their establishments. Qualitative interviews were conducted with four senior managers in Hong Kong, content analysis was adopted and four themes were derived. Senior management’s knowledge and interest was found to be the most critical factor that influence the final decision of technology adoption. This research has broadened the interdisciplinary perspective for future research in AR developments in the hospitality literatures.

Presentation Conference Type Conference Paper (Published)
Conference Name APacCHRIE 2020
Start Date Oct 27, 2020
End Date Oct 28, 2020
Publication Date 2020
Deposit Date Jul 19, 2022
Publicly Available Date Jul 19, 2022
Pages 569-580
Book Title Proceedings of APacCHRIE 2020 Conference
Keywords AR technology, management perception, technology adoption, hotel
Public URL http://researchrepository.napier.ac.uk/Output/2886336
Publisher URL https://www.apacchrie.org/resources/

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