Dr Angela Chu A.Chu@napier.ac.uk
Lecturer
Cruise Revenue Navigator: Unveiling Cruise Revenue Management
Chu, Angela
Authors
Abstract
This report illustrates how revenue management applies to the cruise industry from a comprehensive revenue perspective, including the connection between ticket sales and onboard activities.
It provides recommendations to the cruise industry, partners, and policymakers on collaborating and establishing long-term sustainable growth and relationships, particularly in the post-pandemic era.
Citation
Chu, A. (2024). Cruise Revenue Navigator: Unveiling Cruise Revenue Management
| Report Type | Research Report |
|---|---|
| Online Publication Date | Jul 1, 2024 |
| Publication Date | 2024 |
| Deposit Date | Jul 3, 2024 |
| Publicly Available Date | Jul 4, 2024 |
| Publisher | Edinburgh Napier University |
| ISBN | 9781908225115 |
| DOI | https://doi.org/10.13140/RG.2.2.13995.66089 |
| Keywords | Cruise; revenue management; cruise policymaker; cruise product distributor; cruise itinerary |
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