Dr Angela Chu A.Chu@napier.ac.uk
Lecturer
Cruise revenue management: An integrated RM Framework
Chu, Angela; Hsu, Cathy
Authors
Cathy Hsu
Abstract
A holistic approach to understand cruise revenue management (RM) practices that cover ticket and onboard revenues, through a cross-disciplinary literature review and practitioner interviews. An integrated cruise RM framework was developed and served as a blueprint for future cruise studies and practices.
Citation
Chu, A., & Hsu, C. (2023, December). Cruise revenue management: An integrated RM Framework. Paper presented at 2023 RevME Conference, Hendersonville, US
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 2023 RevME Conference |
| Start Date | Dec 14, 2023 |
| End Date | Dec 15, 2023 |
| Deposit Date | Dec 15, 2023 |
| Public URL | http://researchrepository.napier.ac.uk/Output/3420346 |
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