Vithala R. Rao: Advanced introduction to pricing strategy and analytics: Edward Elgar Publishing Ltd., Cheltenham, 2023, ISBN: 978178811009

Chu, Angela Mai Chi

Abstract

[Abstract unavailable.]

Citation

Chu, A. M. C. (2023). Vithala R. Rao: Advanced introduction to pricing strategy and analytics: Edward Elgar Publishing Ltd., Cheltenham, 2023, ISBN: 978178811009. Journal of revenue and pricing management, 22, 319-320. https://doi.org/10.1057/s41272-023-00431-z

• Journal Article Type: Book Review
• Acceptance Date: Apr 25, 2023
• Online Publication Date: May 16, 2023
• Publication Date: 2023
• Deposit Date: May 22, 2023
• Print ISSN: 1476-6930
• Electronic ISSN: 1477-657X
• Publisher: Palgrave Macmillan
• Peer Reviewed: Not Peer Reviewed
• Volume: 22
• Pages: 319-320
• DOI: https://doi.org/10.1057/s41272-023-00431-z
• Public URL: http://researchrepository.napier.ac.uk/Output/3104037