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Revenue Management in Festivals & Events A case study of Edinburgh Fringe

Chu, Angela

Authors



Abstract

Some F&Es often rely on funding (public or private funder). RM may not necessarily have to maximise revenue, but that could also mean balancing the three RM levers for the optimal outcome, which is financial sustainability. Despite limited research investigating how RM could function in the F&E industry, there is a lot of potential for investigation.

Citation

Chu, A. (2024, December). Revenue Management in Festivals & Events A case study of Edinburgh Fringe. Presented at 2024 RevME/REMAPS Conference, Universidad Rey Juan Carlos , Spain

Presentation Conference Type Presentation / Talk
Conference Name 2024 RevME/REMAPS Conference
Start Date Dec 12, 2024
End Date Dec 13, 2024
Acceptance Date Oct 28, 2024
Deposit Date Dec 17, 2024
Peer Reviewed Peer Reviewed
Keywords revenue management, festivals & events, financial sustainability