Dr Angela Chu A.Chu@napier.ac.uk
Lecturer
Some F&Es often rely on funding (public or private funder). RM may not necessarily have to maximise revenue, but that could also mean balancing the three RM levers for the optimal outcome, which is financial sustainability. Despite limited research investigating how RM could function in the F&E industry, there is a lot of potential for investigation.
Chu, A. (2024, December). Revenue Management in Festivals & Events A case study of Edinburgh Fringe. Presented at 2024 RevME/REMAPS Conference, Universidad Rey Juan Carlos , Spain
Presentation Conference Type | Presentation / Talk |
---|---|
Conference Name | 2024 RevME/REMAPS Conference |
Start Date | Dec 12, 2024 |
End Date | Dec 13, 2024 |
Acceptance Date | Oct 28, 2024 |
Deposit Date | Dec 17, 2024 |
Peer Reviewed | Peer Reviewed |
Keywords | revenue management, festivals & events, financial sustainability |
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