Can a brand be conscientious? A study of consumer perceptions
(2023)
Presentation / Conference Contribution
Tjandra, N., Feri, A., Ind, N., Seegebarth, B., Backhaus, C., Iglesias, O., & Woisetschläger, D. (2024, April). Can a brand be conscientious? A study of consumer perceptions. Presented at 17th Global Brand Conference, Edinburgh
All Outputs (10)
Qualitative Research Approaches: Case Study Research Method (2023)
Book Chapter
Tjandra, N. C., & Feri, A. (2023). Qualitative Research Approaches: Case Study Research Method. In P. Foroudi, & C. Dennis (Eds.), Researching and Analysing Business: Research Methods in Practice. Oxon: RoutledgeIn this chapter we have provided a guidance of conducting a qualitative case study in business and management research. At the end of this chapter the reader will be able to (i) comprehend what is a case study research method, (ii) identify the relev... Read More about Qualitative Research Approaches: Case Study Research Method.
Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions? (2023)
Journal Article
Guardato, A., Osei, C., Feri, A., & Tjandra, N. C. (2023). Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions?. Transnational Business and Management, 1(1), 1-17. https://doi.org/10.33182/tbm.v1i1.3101Research shows that country of origin (COO) has a significant impact on product evaluations and purchasing behaviour. However, there is a lack of clarity regarding the effects of COO on Generation Y within the wine industry. Therefore, this study aim... Read More about Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions?.
Brand Purpose: A Marketing Agency Perspective (2022)
Presentation / Conference Contribution
Feri, A., Ind, N., & Tjandra, N. C. (2022, May). Brand Purpose: A Marketing Agency Perspective. Paper presented at European Marketing Academy Conference, Budapest
The roles and influence of marketing agencies in developing brands with a conscience (2022)
Presentation / Conference Contribution
Tjandra, N. C., Ind, N., & Feri, A. (2022, May). The roles and influence of marketing agencies in developing brands with a conscience. Paper presented at 15th Global Brand Conference, Sheffield Hallam University, Sheffield
The causal influence of hedonic visual brand cues on Generation Z's impulsive food buying (2020)
Thesis
Feri, A. The causal influence of hedonic visual brand cues on Generation Z's impulsive food buying. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2709094Brands’ reward-triggering visual cues, conceptualised in this research as hedonic visual brand cues, may be regarded as conditioned stimuli that trigger consumers’ approach behaviour. Increasing research suggests that exposure to proximate rewards, s... Read More about The causal influence of hedonic visual brand cues on Generation Z's impulsive food buying.
Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration (2019)
Journal Article
Stahl, P. G., Tjandra, N. C., Feri, A., & Marshall, K. (2019). Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration. Transnational Marketing Journal, 7(2), 161-186. https://doi.org/10.33182/tmj.v7i2.813This paper explores which motivational drivers incline consumers to engage in word-of-mouth (WOM) communication within the Colombian beer market, forecast to be among the most important beer markets during the coming years. Colombian consumers are pr... Read More about Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration.
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. (2018)
Presentation / Conference Contribution
Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on MarketingNo abstract available.
Adopting WebPA: Implications for Assessment Strategy and Course Management (2017)
Journal Article
Feri, A., Hesketh, I., & Tjandra, N. (2017). Adopting WebPA: Implications for Assessment Strategy and Course Management. Teaching fellows journal,No abstract available. Journal can be found here- https://issuu.com/teachingfellowsjournal/docs/tfj_autumn2017_issuu
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity (2017)
Presentation / Conference Contribution
Feri, A. (2017, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at Doctoral Colloquium at the Academy of Marketing Conference, Hull, UKNo abstract available.