Can a brand be conscientious? A study of consumer perceptions
(2023)
Presentation / Conference Contribution
Tjandra, N., Feri, A., Ind, N., Seegebarth, B., Backhaus, C., Iglesias, O., & Woisetschläger, D. (2024, April). Can a brand be conscientious? A study of consumer perceptions. Presented at 17th Global Brand Conference, Edinburgh
All Outputs (5)
Brand Purpose: A Marketing Agency Perspective (2022)
Presentation / Conference Contribution
Feri, A., Ind, N., & Tjandra, N. C. (2022, May). Brand Purpose: A Marketing Agency Perspective. Paper presented at European Marketing Academy Conference, Budapest
The roles and influence of marketing agencies in developing brands with a conscience (2022)
Presentation / Conference Contribution
Tjandra, N. C., Ind, N., & Feri, A. (2022, May). The roles and influence of marketing agencies in developing brands with a conscience. Paper presented at 15th Global Brand Conference, Sheffield Hallam University, Sheffield
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. (2018)
Presentation / Conference Contribution
Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on MarketingNo abstract available.
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity (2017)
Presentation / Conference Contribution
Feri, A. (2017, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at Doctoral Colloquium at the Academy of Marketing Conference, Hull, UKNo abstract available.