All Outputs (12)

Navigating brand purpose in the post-pandemic era: insights from marketing agencies on supporting SDGs through strategic delineation and execution (2024)
Journal Article
Feri, A., Ind, N. J., & Tjandra, N. C. (2024). Navigating brand purpose in the post-pandemic era: insights from marketing agencies on supporting SDGs through strategic delineation and execution. Qualitative Market Research: An International Journal, 27(4), 555-571. https://doi.org/10.1108/qmr-11-2023-0156

Purpose
This study aims to investigate the role of marketing agencies in aligning brand purpose with the Sustainable Development Goals (SDGs) in the post-pandemic era. This study explores whether and how marketing agencies delineate and execute bran... Read More about Navigating brand purpose in the post-pandemic era: insights from marketing agencies on supporting SDGs through strategic delineation and execution.

Can a brand be conscientious? A study of consumer perceptions (2023)
Presentation / Conference Contribution
Tjandra, N., Feri, A., Ind, N., Seegebarth, B., Backhaus, C., Iglesias, O., & Woisetschläger, D. (2024, April). Can a brand be conscientious? A study of consumer perceptions. Presented at 17th Global Brand Conference, Edinburgh

Qualitative Research Approaches: Case Study Research Method (2023)
Book Chapter
Tjandra, N. C., & Feri, A. (2023). Qualitative Research Approaches: Case Study Research Method. In P. Foroudi, & C. Dennis (Eds.), Researching and Analysing Business: Research Methods in Practice. Oxon: Routledge

In this chapter we have provided a guidance of conducting a qualitative case study in business and management research. At the end of this chapter the reader will be able to (i) comprehend what is a case study research method, (ii) identify the relev... Read More about Qualitative Research Approaches: Case Study Research Method.

Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions? (2023)
Journal Article
Guardato, A., Osei, C., Feri, A., & Tjandra, N. C. (2023). Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions?. Transnational Business and Management, 1(1), 1-17. https://doi.org/10.33182/tbm.v1i1.3101

Research shows that country of origin (COO) has a significant impact on product evaluations and purchasing behaviour. However, there is a lack of clarity regarding the effects of COO on Generation Y within the wine industry. Therefore, this study aim... Read More about Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions?.

The causal influence of hedonic visual brand cues on Generation Z's impulsive food buying (2020)
Thesis
Feri, A. The causal influence of hedonic visual brand cues on Generation Z's impulsive food buying. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2709094

Brands’ reward-triggering visual cues, conceptualised in this research as hedonic visual brand cues, may be regarded as conditioned stimuli that trigger consumers’ approach behaviour. Increasing research suggests that exposure to proximate rewards, s... Read More about The causal influence of hedonic visual brand cues on Generation Z's impulsive food buying.

Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration (2019)
Journal Article
Stahl, P. G., Tjandra, N. C., Feri, A., & Marshall, K. (2019). Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration. Transnational Marketing Journal, 7(2), 161-186. https://doi.org/10.33182/tmj.v7i2.813

This paper explores which motivational drivers incline consumers to engage in word-of-mouth (WOM) communication within the Colombian beer market, forecast to be among the most important beer markets during the coming years. Colombian consumers are pr... Read More about Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration.

Adopting WebPA: Implications for Assessment Strategy and Course Management (2017)
Journal Article
Feri, A., Hesketh, I., & Tjandra, N. (2017). Adopting WebPA: Implications for Assessment Strategy and Course Management. Teaching fellows journal,

No abstract available.

Journal can be found here- https://issuu.com/teachingfellowsjournal/docs/tfj_autumn2017_issuu

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity (2017)
Presentation / Conference Contribution
Feri, A. (2017, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at Doctoral Colloquium at the Academy of Marketing Conference, Hull, UK

No abstract available.

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity.
Presentation / Conference Contribution
Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing

No abstract available.

The roles and influence of marketing agencies in developing brands with a conscience
Presentation / Conference Contribution
Tjandra, N. C., Ind, N., & Feri, A. (2022, May). The roles and influence of marketing agencies in developing brands with a conscience. Paper presented at 15th Global Brand Conference, Sheffield Hallam University, Sheffield

Brand Purpose: A Marketing Agency Perspective
Presentation / Conference Contribution
Feri, A., Ind, N., & Tjandra, N. C. (2022, May). Brand Purpose: A Marketing Agency Perspective. Paper presented at European Marketing Academy Conference, Budapest

The Marketing Agency Role in Delineating and Communicating Brand Purpose
Presentation / Conference Contribution
Feri, A., Ind, N., & Tjandra, N. C. (2023, July). The Marketing Agency Role in Delineating and Communicating Brand Purpose. Presented at 2023 AMS World Marketing Congress, Canterbury, UK

To create the solutions that can tackle such problems as climate change, biodiversity loss and inequality, firms need to care. A commitment to caring helps managers to listen to others and to have the courage to act in line with their brand purpose.... Read More about The Marketing Agency Role in Delineating and Communicating Brand Purpose.