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Engaging with broader consumer markets at museums.

Leask, Anna; Barron, Paul

Authors



Conference Name International Marketing Trends Conference
Start Date Jan 1, 2015
End Date Jan 1, 2015
Publication Date 2015-01
Deposit Date May 6, 2015
Peer Reviewed Peer Reviewed
Keywords Museums; cultural tourism; audience attraction; visitor numbers;
Public URL http://researchrepository.napier.ac.uk/id/eprint/7982