Engaging with broader consumer markets at museums.

Leask, Anna; Barron, Paul

Prof Anna Leask A.Leask@napier.ac.uk
Professor

Prof Paul Barron p.Barron@napier.ac.uk
Professor

Leask, A., & Barron, P. (2015). Engaging with broader consumer markets at museums.

Conference Name	International Marketing Trends Conference
Start Date	Jan 1, 2015
End Date	Jan 1, 2015
Publication Date	2015-01
Deposit Date	May 6, 2015
Peer Reviewed	Peer Reviewed
Keywords	Museums; cultural tourism; audience attraction; visitor numbers;
Public URL	http://researchrepository.napier.ac.uk/id/eprint/7982

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