Engaging with broader consumer markets at museums.

Leask, Anna; Barron, Paul

Prof Anna Leask A.Leask@napier.ac.uk
Professor

Prof Paul Barron p.Barron@napier.ac.uk
Professor

Leask, A., & Barron, P. (2015, January). Engaging with broader consumer markets at museums. Presented at International Marketing Trends Conference

Conference Name	International Marketing Trends Conference
Start Date	Jan 1, 2015
End Date	Jan 1, 2015
Publication Date	2015-01
Deposit Date	May 6, 2015
Peer Reviewed	Peer Reviewed
Keywords	Museums; cultural tourism; audience attraction; visitor numbers;
Public URL	http://researchrepository.napier.ac.uk/id/eprint/7982

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